|
Title
|
Published
|
Price
|
|
Infomercials
By: Global Industry Analysts
The global outlook series on Infomercials provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a bird’s eye view of the industry’s landscape, and helps trace the
|
more...
|
10/1/2009
|
$950.00
|
|
Online Ad Spending in Western Europe
By: eMarketer
France and Germany are relatively mature markets for online advertising. The Italian and Spanish markets are developing at a slower pace, chiefly because Internet use is less widespread. Television remains the overwhelmingly dominant advertising medium
|
more...
Search inside this report
|
10/1/2009
|
$695.00
|
|
Star Power - US
By: Mintel International Group Ltd.
The new world of entertainment branding
Consistent with Mintel’s Black Americans’ Shopping and Spending Patterns—U.S., March 2008 and Hispanic Shopping and Spending Patterns—U.S., February 2008, the analysis that follows indicates that blacks and Hispanics tend
|
more...
Search inside this report
|
9/1/2009
|
$3,995.00
|
|
Hispanics and Big Ticket Purchases: Electronics and Appliances - US
By: Mintel International Group Ltd.
Value-driven
The Hispanic population in the U.S. is highly concentrated in a few states and metropolitan areas. For high ticket items, like major appliances and furniture where advertising budgets have been limited, this level of
|
more...
Search inside this report
|
9/1/2009
|
$3,995.00
|
|
Attitudes toward Traditional Media Advertising and Promotional Marketing - US
By: Mintel International Group Ltd.
The integration of brands into original programming (i.e. branded entertainment) is an effective way to circumvent negative consumer attitudes toward advertising. It may also be a sign of a general movement of push advertising moving
|
more...
Search inside this report
|
8/1/2009
|
$3,995.00
|
|
Pester Power - US
By: Mintel International Group Ltd.
One of the key ways for marketers to increase the potential for parents to buy their kids the items they ask for is to market kids’ products that parents will also enjoy.
Kids’ TV
|
more...
Search inside this report
|
7/1/2009
|
$3,995.00
|
|
Black Media - US
By: Mintel International Group Ltd.
Black spending power should pass the $1 trillion mark in 2010, but making money from this group of consumers hardly represents a given. Black viewers feel that they are both under-represented and misrepresented on television.
|
more...
Search inside this report
|
7/1/2009
|
$3,995.00
|
|
Advertising in the DVR Age - The Strategic Response of Advertising Executives to DVR Viewership
By: DVR Research Institute
Advertising in the DVR Age helps advertisers and TV executives incorporate DVR viewership in their advertising (sales) strategy.
There are increasingly granular data available on what changes DVRs are bringing about
|
more...
Search inside this report
|
5/31/2009
|
$2,490.00
|
|
The 2009 Report on Television Advertising: World Market Segmentation by City
By: Icon Group International, Inc.
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets,
|
more...
Search inside this report
|
5/1/2009
|
$795.00
|
|
European Advertising Market Monitor: Q1 2009
By: Screen Digest
This quarterly report combines Advertising Intelligence data and analyst commentary covering economic prospects and advertising revenue forecasts, for 2009-2010.
Highlights:
Following the acceleration of recession in 2008Q4, IMF forecasts for FY2009
|
more...
|
3/25/2009
|
$360.00
|
|
European Broadcasters Market Monitor: Q1 2009
By: Screen Digest
This quarterly report combines Advertising Intelligence data and analyst commentary covering broadcasters' advertising revenues, audience share performance and ad revenue prospects for 2009-2013. It was published on 25 March 2009 after all 'top 8' European
|
more...
|
3/25/2009
|
$650.00
|
|
Targeted Ads For Terrestrial Television - How ‘old’ Tv Can Compete With Cable, Satellite And Online
By: Generator Research Limited
The report first reviews key market developments such as Google TV Ads, Canoe Ventures, SpotRunner, Sky ‘Smart TV’, Virgin Media’s targeted advertising project, Yahoo TV Widgets and Project Canvas.
The report next explains what
|
more...
Search inside this report
|
3/10/2009
|
$690.00
|
|
Global TV Advertising Forecasts (2nd edition)
By: Informa Media and Telecom
Key Coverage
Topics covered in this report include:
Track trends and pinpoint opportunities with reliable forecasts for this sector
Find out how Digital TV advertising is impacting traditional broadcast advertising spend
Study
|
more...
|
3/1/2009
|
$1,395.00
|
|
Television Advertising: An Irreversible Decline? - Forecasts and Analysis for the UK and US
By: Generator Research Limited
The report begins by explaining how the internet is transforming the television industry by looking at how distribution is changing, the emergence of new sources of content and how the television proposition itself is changing.
|
more...
Search inside this report
|
2/25/2009
|
$690.00
|
|
Advanced Video Advertising Report - January 2009
By: Multimedia Research Group, Inc.
This report covers global developments in “Advanced Video Advertising" (AVA), which refers to forms of advertising beyond traditional insert advertising, with the end device being the TV set. This report compares traditional and interactive TV
|
more...
|
1/1/2009
|
$2,495.00
|
|
2009 Trends to Watch: Media and Broadcasting Technology
By: Datamonitor
Introduction This brief identifies the key trends within the media and broadcast sector in 2009. While declining advertising revenues will have a severe impact on traditional players, the transition to file-based workflows; the integration of
|
more...
Search inside this report
|
12/26/2008
|
$1,895.00
|
|
Small Business Marketing Outlook
By: Ad-ology
Ad-ology Research fielded a study of more than 800 small business owners in late 2008 to determine their attitudes toward advertising. The survey focused on factors that affect a small business owner’s desire and ability
|
more...
Search inside this report
|
12/16/2008
|
$119.00
|
|
Television’s New Picture: Seismic Shifts in the Digital Age
By: eMarketer
eMarketer estimates that US TV ad spending will decline 4.2% to $66.9 billion in 2009. This precipitous drop reflects not only the poor economy but fundamental changes in the way television advertising is bought and
|
more...
Search inside this report
|
11/1/2008
|
$695.00
|
|
Snapshots UK Advertising 2008
By: Snapdata International Group
Snapdata's Snapshots UK Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the UK advertising market and
|
more...
Search inside this report
|
10/28/2008
|
$600.00
|
|
The 2009-2014 World Outlook for Television Advertising
By: Icon Group International, Inc.
This econometric study covers the world outlook for television advertising across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in
|
more...
|
9/27/2008
|
$795.00
|
|
Note to Chicken Little: Digital Sky Is Not Falling
By: Yankee Group
Media companies should avoid a knee-jerk response to declining linear television audiences and growing below the- line advertising budgets. Things aren’t as bad as they appear, and Yankee Group recommends a cautious
approach to a
|
more...
Search inside this report
|
8/28/2008
|
$995.00
|
|
US Addressable TV Advertising
By: In-Stat
TV Advertising is being impacted by the Internet and by mobile services that provide highly personalized content delivery. Traditional TV programs deliver the most repeatable audiences. Subscription TV Networks are adding new, more
|
more...
|
7/15/2008
|
$3,495.00
|
|
Snapshots Ukraine TV Advertising 2008
By: Snapdata International Group
Snapdata's Snapshots Ukraine TV Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Ukrainian TV advertising
|
more...
Search inside this report
|
5/23/2008
|
$600.00
|
|
Snapshots Russia TV Advertising 2008
By: Snapdata International Group
Snapdata's Snapshots Russia TV Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Russian TV advertising
|
more...
Search inside this report
|
5/23/2008
|
$600.00
|
|
The High-Water Mark for Interactive Cable
By: Yankee Group
Digital and interactive advertising is the cornerstone for the infrastructure investments necessary to support interactive
programming. Cable operators have been promising interactivity for years, but they must realize that digital cable ad
platforms won’t reach
|
more...
Search inside this report
|
5/1/2008
|
$1,495.00
|
|
Title
|
Published
|
Price
|
(0 items)
