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Home > Marketing & Market Research > Demographics > Gender > Men
Marketing & Market Research
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Marketing to Men: Men's Demographic Research

Find the comprehensive information you need in our collection of demographic reports on men and the male consumer, covering analysis of the trends, attitudes, behaviors and marketing to men and the men's market.

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Men's Grooming Products: A Global Analysis
By: Packaged Facts
Male-specific body wash, deodorant, hair gel, shaving cream, razors, moisturizer, etc., constitute one of those markets that now outpace the overall beauty/grooming retail markets in many countries of the world, despite economic recession. Valued  |  more...
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11/1/2009       $3,850.00
Financial Services Marketing to DEs
By: Key Note Publications Ltd
This Key Note Market Assessment considers the attitudes of lower income groups towards financial service providers and their own financial priorities. It also considers how financial service providers communicate with and influence their lower-earning customers.  |  more...
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10/1/2009       $1,350.00
Marketing Health to Men - US
By: Mintel International Group Ltd.
Creating professional comfort When specifically targeting men, it is necessary to consider factors that differentiate the genders and to not adopt a “one size fits all” approach. As an example, soy, which is considered to  |  more...
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9/1/2009       $3,995.00
The Social Dynamics of 18-24 Year-old Males - US
By: Mintel International Group Ltd.
The finding that 18-24 year olds don’t often use social networking sites for product recommendations (despite often asking friends for product advice) suggests that these sites are not meeting their full potential as sources of  |  more...
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9/1/2009       $3,995.00
Cookware - US
By: Mintel International Group Ltd.
Those aged 18-35 are the most likely to be actively acquiring cookware for the first time, thus seeking the greatest range of products and building brand allegiance. (Only 35% of those aged 18-24 have acquired  |  more...
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9/1/2009       $3,995.00
Global Consumer Trends: Gender Complexity
By: Datamonitor
Introduction The Gender Complexity Mega-Trend reflects that traditional gender roles are becoming increasingly blurred. Males are exhibiting more feminine traits in their attitudes and behaviors, while empowered females are breaking out beyond gender stereotypes. However,  |  more...
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8/17/2009       $3,995.00
The 2009 Report on Sex Toys: World Market Segmentation by City
By: Icon Group International, Inc.
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets,  |  more...
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5/1/2009       $795.00
Differences in Male and Female Alcohol Attitudes & Preferences
By: Datamonitor
Introduction Traditionally, alcohol preferences have been markedly different between men and women. While some stereotypes can no longer be applied, many differences still remain. It is therefore essential for industry players to develop a solid understanding  |  more...
4/3/2009       $3,995.00
Men Online
By: eMarketer
US men are the minority online. Currently, 96 million males are Internet users, compared with 103 million females. eMarketer estimates that the number of men online will reach 106 million in 2013—but remain the minority.  |  more...
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4/1/2009       $695.00
The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition
By: Packaged Facts
As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer  |  more...
3/1/2009       $3,850.00
UK Men Online
By: eMarketer
When it comes to things online in the UK, men lead the way. In 2008, for example, UK males made up 51% of the online population. In fact, in almost all age groups, men accessed  |  more...
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1/1/2009       $695.00
Rate of Leading Causes of New Cases and Deaths of Cancer in Men and Women in the U.S., 2007
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
U.S. Male and Female Population Survival Rates from Cancer Types, 2008
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
U.S. Male and Female Population Death Rates from Strokes, 2008
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
American Men: Who They Are and How They Live, 3rd ed.
By: New Strategist Publications, Inc.
Men’s lives have changed dramatically over the past few decades. Behind the change is the rise of a new economy based on services rather than manufacturing, which rewards the educated and encourages women to go  |  more...
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12/1/2008       $89.95
Oasis case study: using difference in positioning to create a strategic growth opportunity
By: Datamonitor
Introduction This report on Oasis forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It highlights how the drink is receiving an ever-growing amount of marketing  |  more...
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9/19/2008       $295.00
U.S. Dads Market: A Unique Profile of Fathers, Their Attitudes, Values and Behavior as Consumers, 2nd Edition
By: Packaged Facts
Dads today are taking on new roles within the household and as consumers. Birthrates remain steady but the role of Dad within the household is changing. This exclusive one-of-a-kind report is the compilation  |  more...
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9/1/2008       $3,750.00
Barber Services in Indonesia
By: IBISWorld
This report consists of establishments engaged in providing barber services for the general public. It also includes moustache, side-burn and beard trimming, usually performed individually. This report covers the scope, size, disposition and  |  more...
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8/30/2008       $500.00
Men and Women's Buying Habits
By: Key Note Publications Ltd
This Key Note Market Assessment report is the fifth edition examining the main differences between men and women's buying habits. The report continues to reveal shifts in typical buying behaviour and activity by both sexes,  |  more...
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7/1/2008       $1,618.20
Barber shops: State Market Index
By: BizMiner
The metrics in this report cover three year trends in the industry, broken out on a state-by-state basis. Analysis is based on data applied from all firms in our database (total 13 million) which  |  more...
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6/1/2008       $599.00
Men's and boy's furnishings: State Market Index
By: BizMiner
The metrics in this report cover three year trends in the industry, broken out on a state-by-state basis. Analysis is based on data applied from all firms in our database (total 13 million) which  |  more...
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6/1/2008       $599.00
HomeTrend Brief: Men and Meal Preparation
By: Riedel Marketing Group
HomeTrend Brief: Men and Meal Preparation sheds light on how influential the male head of household is when it comes to meal preparation and the purchase of housewares products. The report provides information on what  |  more...
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1/29/2008       $499.00
The Indian Male
By: India Today Group Digital
Know these guys? You probably think you do but don't bet on it. In a new India it's a new Indian male who is rising. Several surprising insights emerge from the BT-Mars survey abouth the  |  more...
12/30/2007       $2,500.00
MarketLooks: The U.S. Men’s Market: Young Shoppers, Never Marrieds, Modern vs. Traditional Men and More
By: MarketLooks - Packaged Facts
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title:  |  more...
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11/1/2007       $399.00
The U.S. Men's Market: Young Shoppers, Never-Marrieds, Modern vs. Traditional Men and More
By: Packaged Facts
This new Packaged Facts report provides a comprehensive analysis of the consumer attitudes and behavior of the 110 million men in America. Despite the fact that women continue to gain ground on campuses and  |  more...
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11/1/2007       $3,500.00
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