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BWN Directory of Women's Associations: Profiles of National Women's Professional Organizations and Corporate Women's Network Groups
By: Best Practices in Corporate Communications
The latest and most comprehensive listing of national women’s organizations and corporate women's network groups. You can rely on this publication to support information exchange, networking, and marketing. The Directory is indeed the
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12/20/2006
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$79.95
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American Sexual Behavior: Demographics of Sexual Activity, Fertility, and Childbearing
By: New Strategist Publications, Inc.
American Sexual Behavior: Demographics of Sexual Activity, Fertility, and Childbearing is a ground-breaking new title that brings you the facts about reproductive health and family formation practices in the United States.
To create
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12/1/2006
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$89.95
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Fast Track: Targeting Women
By: Textiles Intelligence
“The serpent in the Garden of Eden knew it first. Marketers caught on centuries later. Women are the ones to reach.” This quotation has been taken from a book by Bernice Kanner entitled: “Pocket Book
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11/1/2006
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$250.00
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From Suffrage to the Senate: America's Political Women An Encyclopedia of Leaders, Causes & Issues (Second Edition)
By: Grey House Publishing Inc
From Suffrage to the Senate is a comprehensive and valuable compendium of biographies of leading women in U.S. politics, past and present, and an examination of the wide range of women's movements.
Up to
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11/1/2006
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$195.00
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Trading Up Opportunities in Male Grooming: How To Profit By Going Beyond The 'Metrosexual' Myth
By: Datamonitor
Introduction The faddish 'metrosexual' stereotype is distracting attention away from the real trends in male personal care behavior. Although men are increasingly appearance-focused, barriers to adoption have caused their share of personal care markets to lag
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9/28/2006
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$2,795.00
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The New American Homemaker: A Look at Today's Stay-at-Home Mom
By: Packaged Facts
Homemakers have long been the mainstay of marketing for consumer goods, and they continue to be the chief shoppers for their families. The traditional mass marketing techniques that once captured moms’ attention (and dollars) have
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9/1/2006
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$1,400.00
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Men's Magazines - UK
By: Mintel International Group Ltd.
The market for men’s lifestyle magazines first soared through the 1990s then stagnated for a brief time until it doubled in size in 2004 with the addition of the weeklies. At this particular point in
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9/1/2006
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$1,990.00
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Women-Owned Small Businesses in the United States
By: IDC
This IDC study presents a profile of women-owned small businesses across areas such as demographics, revenue, PC, LAN, and Internet penetration; looks at their business and IT spending priorities; and discusses the nature of the
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8/14/2006
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$3,500.00
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WOW! Quick Facts: The Aging of America
By: Best Practices in Corporate Communications
America is aging with historic speed and diversity. The life expectancy of a child born in 2000 is about 30 years longer than that of one born a century ago. Between 2002 and 2030, the
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7/29/2006
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$12.95
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Best Practice In Marketing To Female Consumers
By: Datamonitor
Introduction
Women are staying single for longer, having children later, and outliving men well into an increasingly prosperous old age. However, too many marketers' approaches to female consumers are reliant on outmoded stereotypes based
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7/3/2006
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$2,795.00
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Moms Online: Parenting with Web 2.0
By: eMarketer
Attention: Marketers, Advertising Agencies, Portals, Retailers, Entertainment Providers, Large Corporations and SMEs and Financial Analysts.
The Moms Online report explores the many new opportunities the Web 2.0 offers marketers when it comes to reaching this
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7/1/2006
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$695.00
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The Race for Diverse Talent: A Major Report
By: Best Practices in Corporate Communications
In order to maintain a hold on its traditional markets, while also gaining market share in the emerging markets, U.S. companies are finding innovative ways to diversify their workforce to match these markets. But, it’s
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6/30/2006
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$395.00
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China Mobile Communications New Services User Research Report 2006
By: Analysys International
Key Findings
Most survey respondents who are interested in new mobile business are young people. Most of them are male and the male have the highest proportion of university education. The employees and
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6/5/2006
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$2,700.00
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Mobile Youth Culture Survey: Contrasting Parental, Teacher & Young Person Opinions on Mobile Phone Concerns
By: Juniper Research Limited
This objective and unique source of primary research provides invaluable information for researchers, strategists and profilers of dynamics within mobile youth culture. This survey considers the evolving mobile use and contrasting opinion amongst over 300
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6/1/2006
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$490.00
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Gadgets for Dad: A Father's Day Study
By: Consumer Electronics Association
How many of us are planning to get something for Dad this Father's Day. And what role will CE play in this holiday? Are consumers more likely to buy electronics for Dad than they did
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6/1/2006
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$499.00
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Ethel'S Chocolate Lounge: Following Coffee Into Cafe Style Retailing
By: Datamonitor
Introduction
This report on Ethel's Chocolate Lounge forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of
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5/23/2006
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$295.00
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Marketing to Today's Mom, 21st Century Style: New Truths & Consequences
By: Hartman Group
This white paper, the first in The Hartman Group Lifestyle Series, reveals how the imagery that many marketers have of moms is out of step - and often out of touch - with the cultural
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5/1/2006
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$30.00
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Electronics For Mom: A Mother’s Day Study
By: Consumer Electronics Association
With $19 billion worth of buying intention at stake among adult consumers alone, it is no wonder retailers look forward to Mother’s Day. For many consumers the list of gift options for Mother’s Day likely
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5/1/2006
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$499.00
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Mixed Urinary Incontinence - An Opportunity for Novel Drug Therapies
By: Datamonitor
Introduction
Mixed Urinary Incontinence (MUI) affects over 10% of women, with women suffering from unpleasant symptoms of both urge urinary incontinence (UUI) and stress urinary incontinence (SUI). At present, no pharmacological agent is able to
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4/14/2006
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$11,400.00
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Stress Urinary Incontinence - Opinion Divided on Drug Therapy
By: Datamonitor
Introduction
Stress urinary incontinence (SUI) is the most common type of urinary incontinence in women. Up until recently there were no globally developed or widely approved pharmacological treatments for this disorder leaving women with few
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4/14/2006
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$15,200.00
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Exploring Beauty: Her Self-Image, Attitudes & Beliefs
By: Buzzback
Who is she? How does she describe herself? This new BuzzBack exploratory study examines the use of beauty products including cosmetics, skin and hair care products. Using our proprietary eCollage tool, perceptions and emotional attitudes
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4/1/2006
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$750.00
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WOW! Quick Facts: GLBT
By: Best Practices in Corporate Communications
This is the first in our 2006 WOW! Quick Facts series of publications. This pocket publication is a compilation of hard core facts and cutting-edge data on the current GLBT demographics, workforce, marketplace, purchasing power,
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3/28/2006
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$12.95
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Wired Beauty Product Buyers: A Detailed Look At The Who, What, Where, When, Why Of Women Who Purchase Beauty Products Online
By: Cosmetic Trends Online
It's estimated that 12 percent of cosmetics and fragrance sales will occur over the Internet. That's according to The State of Retailing Online 8.0,
the latest in the annual Shop.org studies conducted by Forrester
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3/1/2006
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$995.00
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Working Women Market Assessment 2006
By: Key Note Publications Ltd
There is a kind of complacency in the UK today which suggests that the battle for equality has already been won. Nearly three-quarters of the representative sample of women surveyed for the research Key Note
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3/1/2006
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$1,438.00
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How America Shops® 2006 mega trends report - "Swiftly Spinning the Retail Planet"
By: WSL Strategic Retail
A new shopping decade has begun.
Recurrent shocks to our societ and social economic security have shoppers permanently on edge, hanging
on in a world that is spinning out of control. What they can control
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2/6/2006
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$15,000.00
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