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Home > Marketing & Market Research > Demographics > Gender
Marketing & Market Research
Marketing & Market Research

Demographics Research: Gender Marketing

Find the comprehensive information you need in our collection of demographic reports on gender research covering analysis of the trends, attitudes, behaviors and marketing strategies.

Men > 50
Women > 119
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Come Together - US
By: Mintel International Group Ltd.
Auto shows and how they motivate consumers Auto shows have traditionally targeted males through sexually suggestive promotional images that also dominate trade floor displays and performances. Because car culture is historically linked with tawdry images  |  more...
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3/1/2009       $3,995.00
Women's Bodycare - Italy
By: Mintel International Group Ltd.
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends. They are designed to guarantee that every  |  more...
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3/1/2009       $990.00
The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition
By: Packaged Facts
As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer  |  more...
3/1/2009       $3,850.00
Marketing to Moms - US
By: Mintel International Group Ltd.
Kids and "me" time Moms, like everyone else, have to cope with lifestyle and financial changes brought about by the current economic situation. As the primary shopper in most households, and as the parent who  |  more...
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2/1/2009       $3,995.00
Rising Number of Working Women Feeding Baby Food Market
By: Koncept Analytics
Despite increasing opposition, the baby food industry continues to grow on account of rising health awareness, changing role of women and the expanding emerging economies. The infant food industry is one of the most strictly  |  more...
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2/1/2009       $750.00
Spotlight on Moms: Retail Photo Printing
By: InfoTrends
This document takes a closer look at the results of InfoTrends’ 2008 U.S. Photo Kiosk and Retail Digital Photofinishing End-User Survey to place a special focus on mothers (females between the ages of 25 and  |  more...
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1/27/2009       $3,500.00
The Adult Video Gamer Market in the U.S.: Tapping into the New Diversity of Video-Game Players
By: Packaged Facts
This groundbreaking Packaged Facts report provides a detailed analysis of the consumer attitudes and behavior of the 114 million American adults who play video games. Videogamers represent more than half of the adult population  |  more...
1/1/2009       $3,850.00
UK Men Online
By: eMarketer
When it comes to things online in the UK, men lead the way. In 2008, for example, UK males made up 51% of the online population. In fact, in almost all age groups, men accessed  |  more...
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1/1/2009       $695.00
U.S. Male and Female Population Survival Rates from Cancer Types, 2008
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
U.S. Male and Female Population Death Rates from Strokes, 2008
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
Diabetes Death Rate by Race and Sex in the U.S., 1979-2006
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
Rate of Leading Causes of New Cases and Deaths of Cancer in Men and Women in the U.S., 2007
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
Rate of New Cases and Deaths of Cancer Among Women in the U.S., 2008
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
American Women: Who They Are and How They Live, 4th ed.
By: New Strategist Publications, Inc.
Women’s lives have changed dramatically over the past few decades. Behind the change is the rise of a new economy based on services rather than manufacturing, which rewards the educated and encourages women to go  |  more...
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12/1/2008       $89.95
American Men: Who They Are and How They Live, 3rd ed.
By: New Strategist Publications, Inc.
Men’s lives have changed dramatically over the past few decades. Behind the change is the rise of a new economy based on services rather than manufacturing, which rewards the educated and encourages women to go  |  more...
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12/1/2008       $89.95
Women's Magazines - UK
By: Mintel International Group Ltd.
The market for women’s magazines is estimated to be worth £700 million in 2008, up by 21% in value on 2003 compared to 7% in volume. This is a sound performance for a mature market  |  more...
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12/1/2008       $3,000.00
Spotlight on Moms: Digital Still Cameras
By: InfoTrends
This document takes a closer look at the results from InfoTrends’ 2008 U.S. Digital Still Camera End-User Survey by focusing on mothers (females between the ages of 25 and 44 with children under age 12).  |  more...
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11/28/2008       $3,500.00
Business Today -Most Powerful Women in Indian Business-2008
By: India Today Group Digital
"They span generations and are there in every field, From Tractors to television, from biscuits to banking, from HR to hospitals. Denied entry into a male bastion, they create another industry (as Kiran Mazumdar-Shaw of  |  more...
10/19/2008       $800.00
BIGresearch China Quarterly - Q3 2008
By: BIGresearch
The China Quarterly provides insights on affluent Chinese consumers between the ages of 18 and 34 years old. This segment represents an estimated population of 370 million, with 190 million being men. This group of  |  more...
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10/2/2008       $4,000.00
Spotlight on Moms: Western European Digital Photography
By: InfoTrends
This document takes a closer look at the results of InfoTrends’ 2008 Western European Digital Photography survey, focusing on mothers (females between the ages of 25 and 44 with children under age 12). It examines  |  more...
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9/19/2008       $3,500.00
Oasis case study: using difference in positioning to create a strategic growth opportunity
By: Datamonitor
Introduction This report on Oasis forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It highlights how the drink is receiving an ever-growing amount of marketing  |  more...
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9/19/2008       $295.00
Beer for women case study: marketing beer as a drink which can also be enjoyed by females
By: Datamonitor
Introduction This report on female beer brands forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It investigates the potential of beer which can be successfully  |  more...
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9/8/2008       $295.00
Marketing to Hispanic Moms - US
By: Mintel International Group Ltd.
Hispanics represent the largest minority group in the U.S. and are among the fastest-growing segments of the population. Hispanic spending is projected to reach $1.2 trillion by 2012. One cause of this rapid growth is  |  more...
9/1/2008       $3,995.00
U.S. Dads Market: A Unique Profile of Fathers, Their Attitudes, Values and Behavior as Consumers, 2nd Edition
By: Packaged Facts
Dads today are taking on new roles within the household and as consumers. Birthrates remain steady but the role of Dad within the household is changing. This exclusive one-of-a-kind report is the compilation  |  more...
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9/1/2008       $3,750.00
Barber Services in Indonesia
By: IBISWorld
This report consists of establishments engaged in providing barber services for the general public. It also includes moustache, side-burn and beard trimming, usually performed individually. This report covers the scope, size, disposition and  |  more...
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8/30/2008       $500.00
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