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Home > Marketing & Market Research > Demographics > Gender > Women
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Women Market Research Reports: Female / Women Consumers Research

Discover effective marketing strategies for the women’s demographic with MarketResearch.com's female consumer reports. Our market research reports on women consumers provide insight into product and market trends, analyses, opportunities, projections, sales, and marketing strategies for this important consumer group. Specifics on market share, segmentation, size, and growth in the US and global markets are also featured, including demographic profiles of affluent women, single females, and mothers.

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High Value Shopper Study: How Retailers Can Tap Into High-Value Shoppers Survival Strategies In A Down Economy
By: Sentient Decision Science
The average female shopper in the US spent less than $1,000 on clothing for herself last year. We identified a segment of High-Value female shoppers who spend at least $4,500 annually on apparel for themselves;  |  more...
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10/15/2009       $6,499.00
Financial Services Marketing to DEs
By: Key Note Publications Ltd
This Key Note Market Assessment considers the attitudes of lower income groups towards financial service providers and their own financial priorities. It also considers how financial service providers communicate with and influence their lower-earning customers.  |  more...
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10/1/2009       $1,350.00
Eating Out Meal Occasions - UK
By: Mintel International Group Ltd.
While around 24m consumers eat out for a special occasion, almost 19m do so just because they feel like it and 15m eat out as a regular treat. The rise of discounting in recent months  |  more...
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10/1/2009       $3,390.00
Cookware - US
By: Mintel International Group Ltd.
Those aged 18-35 are the most likely to be actively acquiring cookware for the first time, thus seeking the greatest range of products and building brand allegiance. (Only 35% of those aged 18-24 have acquired  |  more...
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9/1/2009       $3,995.00
U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition
By: Packaged Facts
Many Americans marveled in 2009 as an African-American woman assumed the duties of First Lady and a Latina donned the robes of a Supreme Court Justice. Yet, historians likely will find that Michelle Obama  |  more...
9/1/2009       $3,850.00
Lambrini Case Study: growth and evolution of a female-specific alcoholic drinks brand
By: Datamonitor
Introduction This case study on Lambrini forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the brand has evolved in response to  |  more...
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8/20/2009       $295.00
Global Consumer Trends: Gender Complexity
By: Datamonitor
Introduction The Gender Complexity Mega-Trend reflects that traditional gender roles are becoming increasingly blurred. Males are exhibiting more feminine traits in their attitudes and behaviors, while empowered females are breaking out beyond gender stereotypes. However,  |  more...
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8/17/2009       $3,995.00
Marketing Beauty to Black Women - US
By: Mintel International Group Ltd.
The ever-increasing purchasing power of African-American women makes them a desirable target for today’s beauty products companies. Advertisers should build upon cultural insights to create messages that connect these women with their brands, while providing  |  more...
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8/1/2009       $3,995.00
The Growing Role of Females in the Digital SLR Market
By: InfoTrends
This analysis examines the growing role of women in the digital SLR market. It looks at ownership rates, demographics, and usage behaviors of female DSLR owners. The data for this report was excerpted from InfoTrends’  |  more...
7/24/2009       $2,500.00
Marketing Health to Women - US
By: Mintel International Group Ltd.
Proactive health care can be more cost effective than a reactive approach, and with the economy officially in recession, it is essential that women are not tempted to stray from preventive measures and health maintenance.  |  more...
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7/1/2009       $3,995.00
Women's Reactions to the Recession - Beauty and Personal Care - UK
By: Mintel International Group Ltd.
Since 2008, the state of the economy has dominated consumer thought. Rising redundancies and falling interest rates and property prices have impacted on people’s sense of security. Despite government efforts, there is evidence that people  |  more...
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6/1/2009       $3,390.00
Connecting to Anywhere Women
By: Yankee Group
As digital media evolves and consumers grow past the early adopter stages, key gender differences emerge among Anywhere Consumers. Content is still king, but connectedness and technology pragmatism define female online  |  more...
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4/11/2009       $995.00
Differences in Male and Female Alcohol Attitudes & Preferences
By: Datamonitor
Introduction Traditionally, alcohol preferences have been markedly different between men and women. While some stereotypes can no longer be applied, many differences still remain. It is therefore essential for industry players to develop a solid understanding  |  more...
4/3/2009       $3,995.00
Spotlight on Moms: Photo Merchandise (Western Europe)
By: InfoTrends
This document takes a closer look at the results of InfoTrends’ 2008 Western European Photo Merchandise Multi-Client Study to place a special focus on mothers (females between the ages of 25 and 44 with children  |  more...
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3/12/2009       $4,500.00
Women's Personal Care Regimes and Needs
By: Datamonitor
Introduction The market for female personal care products is characterized by well-established behaviors, although despite its maturity, it continues to show sustained growth. Achieving product differentiation in a congested market is challenging however; leveraging position will  |  more...
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3/11/2009       $3,995.00
Women-Owned Small Businesses in the United States: More Sensitive to the Economy, More in Need of Technology
By: IDC
This IDC study presents a profile of women-owned small businesses across areas such as demographics, IT spending, revenue, number of PCs and PC purchase plans, as well as printer, MFP, and LAN penetration. This  |  more...
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3/10/2009       $4,500.00
The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition
By: Packaged Facts
As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer  |  more...
3/1/2009       $3,850.00
Women's Bodycare - Italy
By: Mintel International Group Ltd.
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends. They are designed to guarantee that every  |  more...
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3/1/2009       $990.00
Marketing to Moms - US
By: Mintel International Group Ltd.
Kids and "me" time Moms, like everyone else, have to cope with lifestyle and financial changes brought about by the current economic situation. As the primary shopper in most households, and as the parent who  |  more...
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2/1/2009       $3,995.00
Rising Number of Working Women Feeding Baby Food Market
By: Koncept Analytics
Despite increasing opposition, the baby food industry continues to grow on account of rising health awareness, changing role of women and the expanding emerging economies. The infant food industry is one of the most strictly  |  more...
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2/1/2009       $750.00
Spotlight on Moms: Retail Photo Printing
By: InfoTrends
This document takes a closer look at the results of InfoTrends’ 2008 U.S. Photo Kiosk and Retail Digital Photofinishing End-User Survey to place a special focus on mothers (females between the ages of 25 and  |  more...
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1/27/2009       $3,500.00
U.S. Male and Female Population Survival Rates from Cancer Types, 2008
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
U.S. Male and Female Population Death Rates from Strokes, 2008
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
Rate of New Cases and Deaths of Cancer Among Women in the U.S., 2008
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
Rate of Leading Causes of New Cases and Deaths of Cancer in Men and Women in the U.S., 2007
By: Trimark Publications
This TriMark Publications Database Table is a one-page table of hard-to-find numerical information. The Database Table is derived from a proprietary source and is meant to simply provide a high-level overview of specific data points.  |  more...
12/15/2008       $100.00
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