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Multicultural Market Research Reports: Multicultural Research
From Hispanic Americans, who make up the largest and fastest growing minority group in the country, to Russian- and Ukrainian-Americans, who spend over $400 million annually on wireless services, it is more important than ever for businesses to understand America's growing multicultural markets. MarketResearch.com provides comprehensive multicultural research and analysis of the trends, attitudes, and behaviors of many different demographics. Our reports provide insight into consumer attitudes and behaviors, market trends, opportunities, projections, sales, and strategies, including specifics on market share, segmentation, size, and growth in the Hispanic, Latino, African, and Asian American markets
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U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition
By: Packaged Facts
Many Americans marveled in 2009 as an African-American woman assumed the duties of First Lady and a Latina donned the robes of a Supreme Court Justice. Yet, historians likely will find that Michelle Obama
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9/1/2009
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$3,850.00
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Hispanics and Personal Care - US
By: Mintel International Group Ltd.
As Baby Boomers reach retirement age, the era of the young Latino will be just beginning. By 2050 a quarter of the U.S. population will be Hispanic and entering its highest earning levels. As marketers
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8/1/2009
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$3,995.00
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State of Cable and Broadband Urban Markets X
By: Horowitz Associates, Inc.
Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials.
Annual survey that focuses
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4/22/2009
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$8,400.00
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The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition
By: Packaged Facts
As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer
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3/1/2009
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$3,850.00
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Multicultural Young Adults - US
By: Mintel International Group Ltd.
Mass-market trendsetters
Although multicultural audiences typically have racially mixed social circles and younger or second-generation Hispanics and Asians may be highly acculturated into mainstream American culture, significant differences still remain amongst different racial and ethnic
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2/1/2009
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$3,995.00
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Revival of the Black American Marketplace - US
By: Mintel International Group Ltd.
Scope and Themes
What you need to know
With a buying power projected to reach $1.2 trillion by the year 2012, higher educational and professional achievements, and a Black president in the White House, Black
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1/1/2009
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$3,995.00
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Who's Buying by Race and Hispanic Origin, 4th edition
By: New Strategist Publications, Inc.
Who's Buying by Race and Hispanic Origin is based on unpublished data collected by the Bureau of Labor Statistics Consumer Expenditure Survey. It presents detailed spending data by race and Hispanic origin for the ten
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12/1/2008
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$59.95
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Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition
By: Packaged Facts
Packaged Facts conservatively estimates that the U.S. retail market for ethnic-specific haircare, makeup, and skincare products is continuing to post strong growth in 2008 -- close to 7% -- and will finish the year at
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11/1/2008
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$3,300.00
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Spending Power of Young Adults - US
By: Mintel International Group Ltd.
Young adults-those between 18 and 34-represent 30.9% of all adults in the US and over 70 million customers. The segment is among the most ethnically diverse in the US, comprising 26% of the white population,
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10/1/2008
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$3,995.00
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The 2009-2014 World Outlook for Ethnic Hair Care Products
By: Icon Group International, Inc.
This econometric study covers the world outlook for ethnic hair care products across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the
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9/27/2008
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$795.00
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Hispanic Living in the Home - Beverages, Snacks, and Beauty and Personal Care - US
By: Mintel International Group Ltd.
This report delves into the Hispanic home and explores three different product categories where Hispanics over index in consumption: Beverages, Snacks and Beauty and Personal Care. We discuss what they buy, where they buy and
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9/1/2008
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$3,995.00
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US Hispanic Media Usage
By: eMarketer
According to Advertising Age, to reach Hispanic consumers, last year advertisers spent 64% of their media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%.
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8/1/2008
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$695.00
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The Kids and Tweens Market in the U.S., 9th Edition
By: Packaged Facts
This completely new Packaged Facts report provides a comprehensive look at the 36 million young consumers in the 3- to 11-year-old age group. Today’s kids and tweens are on the cutting edge of the
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8/1/2008
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$3,850.00
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U.S. Mobile Teen and Adult Consumer Survey, 4Q07: Gender and Ethnicity Results
By: IDC
This IDC study analyzes the combined responses of nearly 4,200 wireless subscribers and customers regarding their usage patterns and spending habits on mobile data services, with particular emphasis on mobile entertainment service/content types such
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7/18/2008
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$4,500.00
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US Hispanics Online: Demographics
By: eMarketer
In 2008, eMarketer estimates there are 23 million Hispanics online, about 52% of the US Hispanic population, but widening cultural and language fragmentation makes reaching them a challenge. And as the population grows, so will
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7/1/2008
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$695.00
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Black Americans' Shopping and Spending Patterns - US
By: Mintel International Group Ltd.
This report provides critical insight on the shopping and spending patterns of Black Americans. This demographic has unique buying behavior that needs to be understood in order to optimize marketing and product development efforts. Black
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3/1/2008
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$3,995.00
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African American Market in the U.S.
By: Packaged Facts
This new Packaged Facts report provides an in-depth analysis of the attitudes and behavior of African-American consumers. With a population exceeding 38 million and with buying power projected to exceed $1.1 trillion in 2012,
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2/1/2008
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$3,850.00
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Hispanics and Beverages - US
By: Mintel International Group Ltd.
Hispanics are the largest minority in the US, with purchasing power projected to exceed $1.2 trillion by 2012. This report provides industry stakeholders with information they need to assess growth opportunities and segregate target consumers
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2/1/2008
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$3,995.00
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Hispanic Shopping and Spending Patterns - US
By: Mintel International Group Ltd.
The Hispanic market is among the fastest growing demographic segments in the United States, making it an enticing segment for many marketers and product developers.
By using both quantitative survey methods and qualitative
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2/1/2008
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$3,995.00
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Demographic Profile
By: Jupiter Research Corporation
JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report analyzes the behavior of overall teens
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1/3/2008
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$750.00
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Multicultural Ireland: The Ethnic Impact - Ireland
By: Mintel International Group Ltd.
The influx of immigrants to Ireland’s shores is not a recent phenomenon, yet there is much confusion over the exact numbers of non-nationals living both north and south of the border. In 2007, non-nationals accounted
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1/1/2008
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$2,195.00
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Who We Are: Asians
By: New Strategist Publications, Inc.
Who We Are: Asians gives you the opportunity to discover and become familiar with the rapidly growing Asian population and its many unique characteristics. In addition to detailed estimates of the numbers of Asians nationally
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12/1/2007
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$89.95
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US Mobile Consumer Profiles—The Ethnic Effect 2007
By: In-Stat
Now that wireless service is used by a majority of the people in the US, wireless carriers need to examine more closely the characteristics of the diverse groups that make up this market. Based on
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12/1/2007
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$2,995.00
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Who We Are: Hispanics
By: New Strategist Publications, Inc.
The first edition of Who We Are: Hispanics provides a comprehensive look at the characteristics of this fast-growing segment of the U.S. population. In addition to detailed estimates of the numbers of Hispanics nationally and
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12/1/2007
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$89.95
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Who We Are: Blacks
By: New Strategist Publications, Inc.
The first edition of Who We Are: Blacks provides a comprehensive look at the characteristics of this fast-growing segment of the U.S. population. In addition to detailed estimates of the numbers of blacks nationally and
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12/1/2007
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$89.95
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