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Home > Marketing & Market Research > Demographics > Age > Mature
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Mature Market Demographics Research

Discover the trends, behaviors and attitudes of the mature market. Choose a report below for comprehensive demographic research and marketing strategies on products and services for seniors and older adults.

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Refusing to Grow Old Gracefully - UK
By: Mintel International Group Ltd.
The impact of today's grandparents who are Refusing to Grow Old Gracefully The growing number of over-45s represents a force to be reckoned with! Today there are 25.7 million adults aged 45+ in the UK;  |  more...
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9/1/2009       $3,390.00
Older Americans: A Changing Market, 6th ed.
By: New Strategist Publications, Inc.
No segment of the population is changing as much as older Americans. The expanding age group is becoming increasingly sophisticated as it fills with well-educated Boomers. The economic downturn has hurt many older Americans and  |  more...
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7/1/2009       $69.95
The Elder Care Market: Products and Services
By: BCC Research
REPORT HIGHTLIGHTS The U.S. eldercare market was worth $279.2 billion in 2008 and an estimated $316.9 billion in 2009. This should reach $447.4 billion in 2014, for a compound annual growth rate (CAGR)  |  more...
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6/1/2009       $4,850.00
Greying Gadgets - How Older Americans Shop For and Use Consumer Electronics
By: Consumer Electronics Association
There are millions of consumers aged 50 and over (“Older Americans”) who control billions in disposable income. Technology brands are increasingly seeking out this demographic as they grow in both numbers and economic importance. This  |  more...
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3/31/2009       $999.00
Aging Populations: Changing Food & Beverage Needs And Behaviors Of Senior Consumers
By: Datamonitor
Introduction The Seniors (50 years old+) age group is experiencing is growing as global populations age. This will have a fundamental impact on the center of gravity in CPG sectors. Within the food and drink market,  |  more...
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2/27/2009       $3,995.00
Aging Populations: Changing Personal Care Needs And Behaviors Of Senior Consumers
By: Datamonitor
Introduction Senior consumers no longer see themselves as 'old', but instead see age as a badge of honor. Many assumptions about Seniors are being challenged, as social norms and circumstances change. With important consequences for the  |  more...
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2/17/2009       $3,995.00
Aging Populations: Changing Alcoholic Drinks Needs & Behaviors of Senior Consumers
By: Datamonitor
Introduction The Seniors (50 years old +) age group is experiencing rapid growth as global populations age. This will have a fundamental impact on the center of gravity in CPG sectors. The alcohol industry has traditionally  |  more...
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2/12/2009       $3,995.00
UK Seniors: Indifferent to the Internet?
By: eMarketer
As in other countries, UK residents 55 and older have not turned to the Internet as quickly as younger age groups. The Office for National Statistics (ONS) calculated that just 26% of adults ages 65  |  more...
11/1/2008       $695.00
Aging Population in the Western World - Investment Opportunities
By: Frost & Sullivan
This segment provides an overview of the aging population in North America and studies the various reasons for growing aging  |  more...
9/23/2008       $6,000.00
Over-50s (The) - Changing Lifestyles - UK
By: Mintel International Group Ltd.
The 21 million who make up the 50+ population present a major market opportunity for services and products that can present themselves in the context of the older mindset. However, the problem for many marketeers  |  more...
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6/1/2008       $3,390.00
How Would You Like to Communicate? Examining the 50+ Consumer Segment
By: IDC
This IDC study provides a detailed analysis of Canadian consumers aged 50 and over. Communications and entertainment services innovation is increasing at a rapid pace, but this technology is often targeted at youths. More  |  more...
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4/17/2008       $3,500.00
Older Americans Information Directory, 2008/2009
By: Grey House Publishing Inc
This completely updated third edition from Grey House is a comprehensive guide to resources for and about Older Americans, detailing national and state organizations, government agencies, health, research centers, legal resources, discount travel information and  |  more...
3/1/2008       $165.00
US Profiles of 50+ Mobile Voice Users-2007
By: In-Stat
Now that wireless service is used by a majority of the people in the US, wireless carriers need to examine more closely the characteristics of the diverse groups that make up this market. Based  |  more...
12/7/2007       $2,995.00
Targeting the Ageing Population with Healthy Food and Drinks: Future product opportunities and trends in NPD
By: Business Insights
The food and drink industry continues to overlook the NPD opportunities associated with an ageing population. As life expectancies lengthen and the average age rises, there is an associated increase in the prevalence of many  |  more...
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12/1/2007       $1,910.00
Services for the Elderly and Persons with Disabilities in the US - Industry Market Research Report
By: IBISWorld
Industry Market Research Synopsis This Industry Market Research report from IBISWorld provides a detailed analysis of the Services for the Elderly and Persons with Disabilities in the US industry, including key growth trends, statistics, forecasts, the  |  more...
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11/5/2007       $825.00
Hard to Open Packages: Demographics, Problems, and Costs
By: Consumer Network Inc.
Report on what shoppers do when considering purchasing products in packages they see as hard to open. Based on responses of 2490 adults asked to consider packages in 30 product categories from OTC drugs  |  more...
10/1/2007       $395.00
Elder Abuse Regulations: Reporting Burden or New Opportunities for Financial Services?
By: TowerGroup
Concerns about financial abuse against the elderly are spreading across the regulatory and legislative landscape on a global basis. Such concerns are well founded. With 10,000 people turning 60 every 24 hours in the United  |  more...
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9/24/2007       $1,750.00
Verizon Wireless Looks toward Seniors Market with New America's Choice 65 Plus Options (Competitive Intelligence Report)
By: Current Analysis Inc.
Verizon Wireless has launched its new America's Choice 65 Plus plans to target the seniors market. Although the plan pricing is nothing special compared with many other carriers, the easy to use "Coupe" handset will  |  more...
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9/6/2007       $249.00
Demographic Trends Driving Medical Imaging Market
By: Koncept Analytics
Growing global population, increased ageing of the population, chronically ill people and increasing awareness and need for medical services are all driving the growth of medical imaging market. Advanced imaging technologies and increased adoption of  |  more...
9/1/2007       $800.00
Age 55 and Older Population
By: Jupiter Research Corporation
The age 55 and older population has been relatively reluctant to adopt new consumer electronics. This report discusses reasons why and offers suggestions for product developers targeting the age 55 and older population.  |  more...
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4/19/2007       $750.00
The Mature Market: Consumer Trends and U.S. Retail Markets
By: Packaged Facts
When it comes to the mature market, one of the greatest mistakes marketers can make is to assume that once consumers step across the threshold of 55 years, they plunge into some great vat where  |  more...
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3/1/2007       $3,500.00
MarketLooks: The Mature Market: Consumer Trends and U.S. Retail Markets
By: MarketLooks - Packaged Facts
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title:  |  more...
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3/1/2007       $399.00
Mobile phone services for senior citizens: the forgotten segment
By: Ovum Plc
As many markets reach over 100% penetration, mobile operators are finding there are almost no completely ‘new’ subscribers to be found. However, one segment of the market that has largely been ignored to date is  |  more...
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2/26/2007       $1,100.00
Finances of the Grey Market - Ireland
By: Mintel International Group Ltd.
Many opportunities exist for financial institutions to market their products to the grey market, and the groups that it is composed of. Given the large numbers of grey consumers, or ‘greys’, and their above-average earnings,  |  more...
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2/1/2007       $985.00
2007 Worldwide Community Care Facilities for the Elderly Industry Report
By: Barnes Reports
The Community Care Facilities for the Elderly Industry report features 2007 current and 2008 forecast estimates on the size of the industry (sales, establishments, employment) for the 47 largest world countries. The report also includes  |  more...
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1/15/2007       $199.00
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