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Borrell Associates Inc.

Every year we update each of the verticals (auto, real estate, recruitment) with major reports. Our annual reports also include our survey of what local sites earn, the Outlook report on the coming year. Other reports target market conditions and trends such as online video advertising, podcasting, email marketing, and online promotions. All of these emphasize LOCAL and our forecasts of dollars to be spent and received in each market.

List of reports from Borrell Associates Inc.

2013 Local Promotions Forecast: Spending Heads Skyward, Leaving Advertising Behind 3/1/2013 \| published by: Borrell Associates Inc. ... games and contests, and white paper marketing). While total advertising reached $244 billion last year, promotions spending skyrocketed to more than twice that level, $584 billion. The local piece was $169 billion, or 81% more ... \| read more...	$995.00
Benchmarking Local Online Media: 2011 Revenue Survey 4/3/2012 \| published by: Borrell Associates Inc. ... report. This 43-page research paper offers 30 charts and graphics, as well as appendices listing online ad spending broken out by the amounts spent on untargeted banners, targeted banners, paid search, email, video and audio ... \| read more...	$995.00
Political Advertising: The Flood of 2012 3/1/2012 \| published by: Borrell Associates Inc. ... U.S. history. The charts detail political advertising by source (presidential candidates, U.S. Senate, U.S. House, State/Local and Issues and PACS) per-voter spending trends, and how certain media will benefit. Broadcast TV is likely to get ... \| read more...	$995.00
2012 Recruitment Advertising Outlook 2/1/2012 \| published by: Borrell Associates Inc. ... percent - but that increase is fueled almost entirely by non-advertising expenditures such as hiring temporary help. When just the advertising categories are examined, recruitment advertising is on the decline. The report outlines why, and ... \| read more...	$995.00
Assessing Local Digital Sales Forces 1/1/2012 \| published by: Borrell Associates Inc. ... how to organize and compensate sales reps in this new, multi-product environment. This 27-page report combines the research from Borrell's database of online ad revenues for more than 5,000 local media companies, its 2011 survey ... \| read more...	$995.00
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities 11/1/2011 \| published by: Borrell Associates Inc. ... the age-old kingpin of local advertising, newspapers. But don't count newspapers or any other traditional media out: Legacy local media companies still control 92% of all advertising, including half of all locally spent online advertising. ... \| read more...	$995.00
Main Street Goes Social: SMBs Give A Big Thumbs-Up To Social Media 8/1/2011 \| published by: Borrell Associates Inc. ... for, and what type of results they're expecting from this type of online engagement. It also features an appendix listing nearly 150 of the largest social media sites and the number of registered users for ... \| read more...	$995.00
2011 Real Estate Advertising Outlook 7/1/2011 \| published by: Borrell Associates Inc. ... begun its rebound, signaling agents’ optimism that a recovery is imminent. As they emerge from the slump, the way they spend their marketing dollars has changed dramatically. Real estate professionals will spend an estimated $21.8 ... \| read more...	$995.00
2011 Local Automotive Advertising Outlook 6/1/2011 \| published by: Borrell Associates Inc. ... this important category. The headlines: We’re forecasting an overall increase of 7.2 percent, from $21.1 billion in 2010 to $22.6 billion this year. Every medium except yellow pages is seeing an increase in auto advertising ... \| read more...	$995.00
U.S. Retailing: Sales, Marketing and the Move to Online 12/1/2010 \| published by: Borrell Associates Inc. ... Sales, Marketing and the Move to Online,” details game-changing shifts. While traditional advertising is forecast to increase 5% over the next five years, promotions and non-ad marketing will increase at five times that rate. And ... \| read more...	$1,495.00
Mobile Applications: Preparing For The App-Ocalypse 9/1/2010 \| published by: Borrell Associates Inc. ... universe via an app. Research shows that after six months, only one of those original 22 apps is still in use. On top of that, a debate is raging as to whether apps will survive ... \| read more...	$995.00
2011 Online Marketing Expenditure Forecast by DMA 8/1/2010 \| published by: Borrell Associates Inc. ... the National, Local and Total projections by: ADVERTISING Display (Run-of-Site) Display (Targeted) E-mail Paid Search Streaming Video Streaming Audio MARKETING Mobile PROMOTIONS Coupons Sampling White Paper Licensing Sweepstakes/Contests Other Sponsorships Proximity Marketing Customer Retention Event ... \| read more...	$995.00
The Social Networking Explosion: Ad Revenue Outlook 6/1/2010 \| published by: Borrell Associates Inc. ... and promotion spending for social networking as well the new rules of marketing under this new “anti-mass” media. Included in the paper is the latest local and national ad and promotions spending projections for social ... \| read more...	$995.00
Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In 4/1/2010 \| published by: Borrell Associates Inc. ... the local level are enormous. This report examines mobile marketing, breaking down the difference between mobile advertising and mobile promotions, and examines what appears to be the first “killer app” for mobile: couponing. It is ... \| read more...	$995.00
Classifieds Ad Spending Tables: Recruitment 3/1/2010 \| published by: Borrell Associates Inc. ... so that managers can make decisions based on trends. In addition, this report can purchased for any local market definition (DMA, county, city, ZIP code). Please note, this product is delivered as an Excel file. ... \| read more...	$2,095.00
Ad Networks and Agencies: The Next Wave in Display Advertising 2/1/2010 \| published by: Borrell Associates Inc. ... websites. It may mean a bonanza for local media managers, many of whom operate sites with half their inventory unsold. The biggest beneficiaries are likely to be newspaper, TV and yellow pages websites, which control ... \| read more...	$995.00
Classifieds Ad Spending Tables Q2 2009: Automotive, Real Estate & Recruitment 10/23/2009 \| published by: Borrell Associates Inc. ... to the vertical. They also provide ad spend forecasts so that managers can make decisions based on trends. In addition, a vertical report can purchased for any local market definition (DMA, county, city, ZIP code). \| read more...	$2,095.00
2010 Outlook: Local Interactive Advertising 10/1/2009 \| published by: Borrell Associates Inc. ... at a 12% clip this year, and we’ve taken a look at 2010 and expect further growth. This report forecasts 2010 local online sales to hit $14.9 billion, or 5% higher than where we’re expecting ... \| read more...	$995.00
Media Usage: 2009 R1 Total US 9/17/2009 \| published by: Borrell Associates Inc. ... on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM cluster ... \| read more...	$600.00
DMA Online Market Expenditure Projections for 2009, per Q2 Data - complete 8/31/2009 \| published by: Borrell Associates Inc. ... categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) The Complete Detailed version includes complete spending data for both National and Local categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) ... \| read more...	$1,095.00
DMA Online Market Expenditure Projections for 2009, per Q2 Data - totals only version 8/31/2009 \| published by: Borrell Associates Inc. ... categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) The Complete Detailed version includes complete spending data for both National and Local categories by: Ad Spend Non-Ad Spending (Promotions and Public Relations Spend) ... \| read more...	$295.00
Data Market Projections for Newspaper Ad Revenue 8/4/2009 \| published by: Borrell Associates Inc. ... see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years. \| read more...	$295.00
From the Brink - Newspapers Stop Their Slide 8/1/2009 \| published by: Borrell Associates Inc. ... see a decline in 2009, then a mild rebound over the next five years. Our latest projections call for a 2.4% increase in newspaper advertising in 2010, and low single-digit increases for several more years. \| read more...	$295.00
2009 US Media Profile 8/1/2009 \| published by: Borrell Associates Inc. ... consumers on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. We use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM ... \| read more...	$600.00
What Local Media Web Sites Earn: 2008 Survey 5/1/2009 \| published by: Borrell Associates Inc. ... legacy media However, for the first time since we began tracking local shares in 2001, pure-play companies lost ground. It’s all outlined here in our 7th annual revenue survey of over 6,000 local Web sites. \| read more...	$995.00

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