This new 214-page report profiles and compares the biggest five European mobile operators and 15 Western European mobile markets.
The report includes the following:
- Profiles of 5 main players:
- Summary, Geographical Strategy, Operations, Products, Management, Partnerships/Acquisitions/Disposals, Financials.
- Profiles of 15 Western European mobile markets:
- Introduction, Market, Competition, Player Profiles (66 in total).
Who should buy the report?
- Operators interested in the Western European mobile market;
- Companies investing in or supplying the above;
- Companies buying services from the service providers covered.
Key benefits:
- Source of key information on 5 major suppliers;
- Source of key information on 15 national markets;
- Independent market analysis and comparisons;
- Gives customers time to concentrate on analysing implications and to formulate action plans.
Key conclusions:
- With mobile growth now slowing in Europe, consolidation is inevitable and will see the development of pan-European and global players and brands;
- The industry has gambled on the success of UMTS and suffered from handset and infrastructure delays and overall poor market sentiment;
- benchmark-it analysis shows France is the most attractive of the 15 European markets profiled in which to be a 3G player;
- Regulation is becoming and will continue to become increasingly centralised in Europe - in the meantime, in most countries, national regulatory agendas are moving from licence allocation to market manipulation.
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