European SME Segment Telecoms Service Providers

benchmark-it.co.uk Ltd.
March 1, 2009
320 Pages - SKU: CGCQ2188412
License type:
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Countries covered: Europe

This new 320-page report analyses the market for communications services being delivered to the SME segment across Europe. It provides background data and key service provider information for the Austrian, French, German, Swiss and UK markets, together with profiles of key players addressing the segment across multiple European markets.

The report includes the following:
  • Profiles of 5 countries:
  • Market overview - size, share, SME statistics
  • Portfolio benchmarking
  • Player profiles - strategy, products, positioning
  • Profiles of players:
  • 20 across the countries, 6 multi-country operators
Who should buy the report?
  • Operators targeting the SME segment in Europe
  • Companies investing in or supplying the above
Key benefits:
  • Source of key information on 26 SME service provider portfolios and five representative national markets across Europe
  • Independent market analysis and benchmarking
Key conclusions:
  • Although the state of the economy is the dominant theme in business, most telecoms service providers are already relatively lean and mean following deregulation and the dot.com ‘boom and bust’
  • Customers’ need to ‘go green,’ cut costs, improve productivity, open up new markets and to deliver enhanced levels of customer service mean that there is still a very significant growth opportunity in selling telecoms and related services to the SME segment
  • Despite the challenges of the economy and ever-evolving technology and regulation, service providers that deliver through a focus on target customers’ needs and operational effectiveness stand to profit


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