Alternative Carriers In Western Europebenchmark-it.co.uk Ltd.January 8, 2010 390 Pages - SKU: CGCQ2545780 |
| Countries covered: Europe Despite, and in part because of, the prevailing economic climate, alternative carriers in Western Europe appear to be weathering the storm. With companies looking to improve efficiency, cut costs, function flexibly, behave with environmental responsibility and open up new markets in response to the global recession, the opportunities offered to achieve these aims using communications technology are manifold. This has meant that networking providers have actually benefited from increased uptake of services such as conferencing, hosted applications (including voice), and IP VPNs with remote and partner access. The technologies supporting the above services and business goals are showing signs of real convergence - networks are tending to be based on IP/Ethernet, blurring the boundaries between data, voice and video, and between the IT and telecoms sectors, as well as between the LAN and the WAN. Increasingly, applications can be hosted anywhere - from the PC to the network 'cloud' - and accessed from an ever growing range of devices - from laptops to smartphones - thus also driving fixed-mobile convergence. In addition, in order to make the end-user experience seamless and secure, service providers are also benefiting from being able to offer a wide range of professional and consulting services, adding new revenue streams at the same time as gaining a better insight into customers' businesses and the potential for further sales. With the above convergence drivers, it is probable that leading service providers will be able to develop increasingly strong relationships with their customers - engendering longer-term loyalty and capturing a greater share of their overall telecoms and IT spend. The opportunities offered have long been recognised by a core of what might be termed the 'big four' global services providers: AT&T, BT Global Services, Orange Business Services and Verizon Business. However, other players are targeting specific niches such as the 'marzipan layer' (international businesses that are too small to be addressed by the big four), 'fat pipe' customers (such as content companies, Internet Service Providers and other operators) and 'home and away' players (primarily serving their domestic customers, but also looking to serve those customers' international networking needs). In addition, operators from the 'emerging' economic powerhouses of China and India are looking to get in on the act and mobile service providers have also started developing and evolving their strategies and portfolios for global customers. In conclusion, with many major economies emerging from recession in late 2009, the market for international networking services and solutions looks quite rosy for the foreseeable future. |
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