West Europe Water Coolers 2006

Zenith International
August 31, 2006
302 Pages - Pub ID: ZEN1331613

Countries covered: Europe

An average summer in 2005, following the poor summer weather in 2004, drove water for cooler volumes sales up almost 5% - according to Zenith’s latest report on this dynamic category. This compares to an overall bottled water market growth of 1.2% in 2005. However, the number of installations only registered limited growth across the West Europe region, held back by poor performance in the more mature northern European markets, as leading water cooler distributors continued to restructure their businesses, clearing out unprofitable accounts.

Having commenced cooler activities several years after their northern counterparts, the southern European countries have dominated in terms of recent growth. Indeed, Spain accounted for over a third of the total increase in volume sales in 2005. Many have now overtaken the more mature northern markets, thanks to their predisposition to drinking bottled water and warmer climates. Spain, Italy, Greece and Portugal are all becoming, or indeed already are, key markets.

Since 1999, market consolidation has radically redefined the West Europe water cooler industry, with a hardcore of pan-European and multinational cooler players vying for continental leadership. Tracking the complex developments within Europe’s water cooler industry, Zenith’s latest report plots the influence of two bottled water giants - Nestlé and Danone - on the West European home and office delivery (HOD) industry.

A feature of the market in 2004, and again in 2005, was the ‘clearing out’ of unprofitable cooler accounts by the major operators. With a number of accounts either lying dormant or taking limited amounts of water - a decision to rationalise and prioritise profitability ahead of a traditional focus on building cooler portfolios is putting Europe’s water cooler industry on a more steady footing. As a consequence, with certain unprofitable accounts terminated, the fortunes of Europe’s leading cooler players on a country-by-country basis were mixed in 2005.

Two additional issues are now presenting challenges and opportunities in Europe’s fastest growing service sector. EU expansion is opening up Europe’s markets - heightening competition within the water cooler industry. Meanwhile, a battle is underway between bottled water coolers and mains-fed point of use (POU) cooler operators.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The West Europe Water Coolers Report 2006 is broken down into 4 main sections:

A full market commentary with accompanying charts provides in-depth analysis of trends in such areas as units, consumption, water types, industry structure, pricing, leading national operators and groups.
Comprehensive tables look closely at the European market and each segment, covering - consumption, unit numbers, packaging types and sizes, leading companies/producers/brands, cooler throughput, revenue indicators and forecasts to 2010.
Market development charts track the origins of Europe’s water cooler industry to the present day.
15 country profiles contain expert market interpretation and tables. 125 water for cooler bottlers, bottler-distributors and distributors are profiled, with profiles covering company structure, sales volume, unit placements, marketing analysis and commentary.

Although included in the European overview tables, Zenith’s UK Water Coolers 2006 report provides a separate and comprehensive analysis on the United Kingdom market.

Additional Information

Countries covered:

Austria
Belgium/Luxembourg
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland

Introduction
Brief summary
SECTION 1 - MARKET ANALYSIS: West Europe registers limited unit and volume gains, despite better weather in 2005; Quantifying the water cooler market; The water cooler concept; Types of machine; Types of business; A service industry; Market origins; United Kingdom's lead slips; Consolidation: 1999 to 2003 - the formative years; Explaining the growth; Purified waters take the lead from spring water; 18.9 litre: still the undisputed pack leader; A regrouping for Europe’s cooler operators in 2004/2005; Nestlé Waters Powwow UK remains the leading national distributor; Top 10 brands lose market share; Nestlé Waters Powwow the leading national bottler; Market characteristics; Key industry developments in 2005/6; Longer term trends reviewed; Looking to the future; Forecast to year 2010
SECTION 2 - TABLES: Market overview; Industry structure
SECTION 3 - MARKET DEVELOPMENT CHARTS
SECTION 4 - COUNTRY PROFILES: Austria; Belgium/Lux; Denmark; Finland; France; Germany; Greece; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland
SECTION 5 - APPENDICES: 1 Definitions and Symbols

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