An essential guide for anyone present or considering entering the premium bottled water market with a view of offering innovation and added value to consumers.
Includes an overview of global and regional trends highlighting common themes in new product development.
Features a wide range of products, innovations and trends shaping the future of the international premium bottled water industry.
Includes over 70 innovative premium bottled water brands launched between 2009 and 2014 worldwide to benchmark against leading and innovative premium bottled water products.
Explores challenges and opportunities in the premium bottled water category.
Premium bottled water brands often have a unique story, design, powerful branding and communication that sets them apart from standard bottled water. Successful brands offer a unique selling point, promising consumers an elevated water-drinking experience.
Zenith’s report on Premium Bottled Water Innovation examines the key trends and themes driving innovation and new product launches during 2009-2014. The report provides readers with an understanding of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an appreciation of new product development worldwide.
What this report covers
Category overview: overview of global trends and developments in premium bottled water consumption.
Key trends in new product development: overview of 4 main themes driving product development and innovation worldwide including a list of 4 key concepts widely used to classify premium bottled water quality and descriptions of 8 commonly measured minerals and trace elements.
Brand profiles: over 70 profiles of innovative premium bottled water brands including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients, description of variants and marketing profile.
Brand profiles featured by 4 key innovation themes: new product launches, limited edition launches, brand redesign and packaging innovation.