US Point of Use Coolers 2010

Zenith International
November 1, 2010
72 Pages - SKU: ZEN6060410
Countries covered: United States



For 2010, Zenith has fully updated its 2008 edition of the US Point of Use (POU) cooler report to offer you the latest comprehensive market figures and in-depth analysis of the mains-fed water cooler industry in the United States.

Zenith’s US Point of Use Report 2010 includes:
  • Full market commentary
  • POU and bottled water cooler growth and placement as of December 2009
  • Overview of the activities of leading cooler operators
  • Geographic penetration of POU
  • Summary of recent mergers and acquisitions
  • Water cooler services including pricing structure
  • Analysis of cooler placement and competitive products
  • External factors influencing the market
  • Legislation affecting the cooler industry
  • Cooler market forecasts to 2014
  • Fully updated manufacturer and distributor profiles
Point of use has emerged as a key competitor to bottled water coolers, particularly in the commercial sector, offering American consumers a more convenient and many claim, a 'greener' and cheaper source of filtered water.

The success of the bottled water cooler market has provided the platform from which POU has been launched. Yet the US remains a challenging market, partly owing to its geography and sheer size, and partly due to the highly fragmented nature of the industry, with the vast majority of distributors holding just a few hundred POU units in total.

Nonetheless the industry has proved resilient in spite of the economic downturn, maintaining steady growth and further engraining itself as a worthy contender to bottled water coolers.

The US Point of Use Report 2010 is broken down into 3 main sections:
  • A full market commentary providing in-depth analysis of trends.
  • Comprehensive tables looking closely at the US market, covering -
  • Bottled cooler and POU unit placements; leading manufacturers/suppliers/distributors; outlet segmentation; market indicators; revenue indicators; comparisons with West Europe and forecasts to 2014.
  • Profiles of leading POU manufacturers and distributors. These profiles include: company category and full contact details; ownership; senior management; cumulative unit placements; POU product range; type of customer; manufacturer and brands distributed, as available; and full company commentary.
With Zenith International reports you can be assured of the most reliable market figures and clear insight. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.



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