Global Soft Drinks 2008

Zenith International
November 28, 2008
268 Pages - SKU: ZEN2062542
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Countries covered: Global

Global Soft Drinks 2008

Online data and market report: the industry standard for tracking global soft drinks trends.

About the report
All the information in Zenith International’s new Global Soft Drinks 2008 report is also featured online at the company’s www.globaldrinks.com website. Report purchasers receive a 12-month subscription to global soft drinks market updates. Together, the report and 12-month access to www.globaldrinks.com provide a wealth of regular insights into global soft drink consumption patterns.

Utilising the website at globaldrinks.com, purchasers of the Global Soft Drinks 2008 report are able to manipulate information according to need. Users of the website can perform global, regional and country level queries to determine the fastest growing, largest, slowest and smallest markets. Information in the online database at globaldrinks.com is also updated regularly to provide users with the latest snapshot on global developments.

The Global Soft Drinks 2008 report presents data broken down to 5 sectors exploring 7 world regions and 75 countries across 11 years, and is comprised of 2 main sections:

1. Historic market analysis - a full market commentary provides in-depth analysis of trends covering regional dynamics, global rankings, analysis of the fastest growing areas and major global developments. Information is presented at a range of levels, by country, region and segment represented as consumption in million litres, consumption per person in litres, and percentage change.

2. Forecast market analysis - expert analysis provides the best available projection of market growth. As with the historic market analysis - information is presented at a range of levels, by country, region and segment represented as consumption in million litres, consumption per person in litres, and percentage change.

About the market
Soft drinks worldwide continue to forge new growth opportunities. The five soft drinks categories covered by Zenith’s fully updated 2008 report - bottled water, carbonates, dilutables/concentrates, fruit juice/nectars, and still drinks - have had mixed fortunes across the globe. However, as a combined category, soft drinks overall do remain a sustainable growth proposition, achieving a 3.9% volume growth to reach nearly 552 billion litres in 2007. This translated into global soft drinks consumption of 82.5 litres per person.

Globally, still drinks, the beverages with less than 25% juice content, were the fastest growing soft drinks sector - up 6.4% in 2007. This growth has been sustained by the emergence of new functional juice-based beverages and through the steady performance of sports drinks. Bottled water also continued to record good volume increases, with consumption rising by 6.1% in 2007, with the fundamental values of quality, purity, availability and everyday hydration remaining strong. Fruit juice/nectars advanced by 3.8%, followed by carbonates and dilutables achieving 1.4% growth.

Economic obstacles and climate fluctuations will, of course, present numerous challenges, but the outlook for global soft drinks is as strong today as it has ever been.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.


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