The market for alertness and relaxation drinks has quickly exploded in a number of countries. Although it is still a niche within the functional category, growth is driven by the effects of rising levels of stress and other related conditions.
The Alertness and Relaxation Drinks 2010 report examines the international market for this sector, segmented into key countries: US, Canada, Germany, the UK and Japan.
Zenith's Alertness and Relaxation Drinks 2010 report includes:
Commentary on market evolution, consumer demographics, growth drivers, product claim platforms, ingredients, distribution channels
Market volume by country for functional drinks, nutraceuticals and alertness and relaxation drinks (2006-2014)
Market value by country for functional drinks, nutraceuticals and alertness and relaxation drinks (2006-2010)
Commentary for each country on trends in the alertness and relaxation drinks market
Comprehensive overview of the regulatory framework in Japan, the European Union, Canada and the United States
Profiles of 28 leading and innovative brands, which include manufacturer, details of variants, markets available and price, brand positioning, functional ingredients and other key facts.
The evolution of consumer demands has allowed for the development of new beverages that meet more complex needs. Alertness and relaxation drinks have further blurred the line between different functional categories. This report will help manufacturers to gain an understanding of the trends and developments in this unique, emerging sector.
The Alertness and Relaxation Drinks 2010 is divided into 4 main sections:
Market overview, including origins of the category and developments, and a SWOT analysis
Key ingredient analysis, innovations in ingredients, and a comprehensive look at the impact of legislation
Market analysis by country, including charts, commentary on trends and brand profiles.
Alertness and Relaxation Drinks 2010 is in Zenith's new easy to read presentation-style report format, whilst still providing in-depth market analysis and insight.