Customer acquisition is a key goal for mobile operators around the world each year. But with youth markets nearing saturation everywhere, acquisition managers need to rethink the traditional strategies that focused on advertising, discounts and distribution. Youth today listen to their friends and are influence by word of mouth. How can mobile operators leverage word of mouth to drive new customer acquisition? This briefing answers the following three questions relevant to mobile operators and youth customer acquisition:
1. What are the implications of market saturation on youth acquisition?
2. How young customers have evolved to render paid media tools irrelevant?
3. Why retention is the new acquisition strategy for mobile operators?