A research report on the $100 billion iPad, Android and Kindle market. Tablets have been around for only 3 years but are already being used by toddlers, high school students, college students, parents and professionals.People are using tablets to view videos, browse products and log on to Facebook with the TV in the background. It is increasingly vital for handset brands, operators, retailers, app developers to understand how tablets fit into the everyday lives of people before they launch a tablet initiative. This report answers the following key questions relevant to tablet usage:
1.How does tablet fit in with smartphones and laptops?
2.How does tablet ownership and usage vary by age?
3.Who influences the tablet purchase decision at home?
4.How are people using tablets with the TV in the background?
5.How have tablets affected the shopping experience?