Youth Research Partners

Youth Research Partners is not your average agency. We’re not academics, professors, doctors of sociology, techies or mobile marketing gurus. We’re simply passionate about youth culture and marketing. That’s why we’ve been in the game since 2001. Youth Research Partners is a distributed partnership of likeminds covering 5 continents – specialists passionate about youth marketing and insights. The partnership is managed by a dedicated team of directors.

We’re agents of change; love building bridges between companies and youth culture. But we’re not a “youth agency” coming to tell you how all your marketing is junk and so “middle-aged”.

We aren’t “trends consultants” who’ll roll into the meeting on a scooter.

We’re focused on the bottom line. You’re more likely to see us wearing suits than carrot jeans and a baseball cap. You’ll want to work with us not because we try to look like youth but because we’re trying to understand your business challenges. And, we may even tell you what you don’t want to hear.

Youth Research Partners
 

List of reports from Youth Research Partners

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What is driving the prepaid resurgence?
9/1/2012 | published by: Youth Research Partners
... handset costs were subsidized. But there is more to prepaid that attracts the attention of young customers and will continue to do so in the future. This briefing explores the following key questions relevant to ...  |  more...
$275.00
Teens - Instagram's growing vocal minority
8/1/2012 | published by: Youth Research Partners
... Instagram offers blank canvas for teen social behaviors 3. Instagram offers the discretion once afforded by Facebook Format 13 pages PDF. You will receive an email with a link to download the file upon purchase.  |  more...
$250.00
mobileYouth 2012 briefings pack
8/1/2012 | published by: Youth Research Partners
... loyalty? 3.Youth mobile shopping: make it social 4.Teens - Instagram's growing vocal minority 5.How can word of mouth grow subscribers? 6.Who are Fans and how can brands identify their Fans? 7.Do mobile operators need an ...  |  more...
$2,000.00
HTC, Huawei, LG, Motorola, Sony & ZTE: How can they beat Apple & Samsung?
8/1/2012 | published by: Youth Research Partners
... LG and Huawei to grab a slice of the market as well. But the big question for all brands remains the same: How do you beat Apple and Samsung? This briefing explores the following key ...  |  more...
$275.00
Youth mobile shopping: make it social
8/1/2012 | published by: Youth Research Partners
... key questions: 1.How can retailers and mobile providers make mobile shopping appeal to youth? 2.What exactly do youth want from the social aspect of mobile apps? 3.How and why do youth engage in mobile shopping/purchase?  |  more...
$250.00
BBM, Facebook, WhatsApp, Skype or Twitter What is the future of mobile messaging?
8/1/2012 | published by: Youth Research Partners
... by youth mobile owners. Mobile operators, handset brands and messenger app developers need to understand the key categories of youth communication behavior if they want to emerge as a leader in the overcrowded messenger app ...  |  more...
$275.00
Do mobile operators need an MVNO or sub brand to target the youth market?
8/1/2012 | published by: Youth Research Partners
... for the youth market? To answer that we need to explore what do young people want from mobile operators. This briefing answers the following key questions on youth focused MVNOs and sub-brands: 1.Do cheap tariffs, ...  |  more...
$250.00
How can auto reach the youth market through customer service?
8/1/2012 | published by: Youth Research Partners
... on using customer service as marketing. This briefing answers the following key questions: 1.What is the role of peer recommendation in youth marketing? 2.How can proactive customer service reduce cost and generate peer recommendation? 3.What ...  |  more...
$250.00
Increasing youth loyalty for auto brand
8/1/2012 | published by: Youth Research Partners
... auto industry. The briefing look at 3 main areas: 1.What is the true value of the youth market? 2.What is youth loyalty based on? 3.Who do auto brands need to involve to generate brand loyalty?  |  more...
$250.00
How Can Word of Mouth Grow Subscribers?
8/1/2012 | published by: Youth Research Partners
... three questions: 1. What are the 3 key drivers in today’s youth market? 2. What is the best metric to measure word of mouth? 3. How can you build dialogue between and not with youth?  |  more...
$250.00
Does Price Impact Youth Loyalty?
8/1/2012 | published by: Youth Research Partners
In this report we look at the impact of mobile price on youth loyalty (measured as churn rates). Mobile operators have traditionally employed 3 tactics in churn reduction: 1.price discounting 2.handset range 3.customer service.  |  more...
$275.00
Who are Fans and how can brands identify their Fans?
8/1/2012 | published by: Youth Research Partners
... business, debunk some of the myths on Fans prevalent in the industry and finally identify your Fans by age and gender groups. The briefing answers 5 key questions on Fans of a brand. 1.What is ...  |  more...
$250.00
Youth retail insight
8/1/2012 | published by: Youth Research Partners
... This research briefing looks at the reality behind this myth and how retailers can actually increase their retail space efficience by involving youth in the process. Specifically, the briefing answers these three questions: 1. What ...  |  more...
$250.00
How can peer-to-peer customer service reduce costs and increase loyalty for mobile operators?
8/1/2012 | published by: Youth Research Partners
... answers the following key questions on peer-to-peer customer service: 1.What is peer-to-peer customer service? 2.What is the role of youth in peer-to-peer customer service? 3.How can peer-to-peer customer service reduce costs and boost loyalty for ...  |  more...
$275.00
How can Samsung beat Apple?
8/1/2012 | published by: Youth Research Partners
... inside courtrooms, the long term future of both brands will depend on how young customers using their products view the rivalry in their minds. This briefing answers the following key questions on how Samsung can ...  |  more...
$275.00
Youth marketing for banks: peer recommendation and customer service
8/1/2012 | published by: Youth Research Partners
... key questions: 1.Why is peer recommendation key in youth marketing? 2.What role do teens and students play in generating recommendation for banks? 3.How does customer service affect growth in terms of deposits and brand value?  |  more...
$250.00
mobileYouth Report 2013: The mobileYouth Economy
7/1/2012 | published by: Youth Research Partners
... reveals what role youth have to play in the long term future growth of both mobile and non-mobile brands. The report includes 14 infographics on data covering mobile and youth trends from 64 markets around ...  |  more...
$920.00
mobileYouth Report 2012: Generation Optimizers
1/1/2012 | published by: Youth Research Partners
... Optimizers report looks at the why and how youth use their mobile phones. Find out who the 3 youth mobile behavioral profile types are, how they innovate and why they are important for your business.  |  more...
$920.00
mobileYouth Report 2012: Mobile Money
1/1/2012 | published by: Youth Research Partners
... mobile owners. Find out how youth will drive mobile money growth through shopping and payments. Read the module to get a better understanding of what is driving mobile money growth in advanced and emerging markets.  |  more...
$920.00
mobileYouth Report 2012: Social Media
1/1/2012 | published by: Youth Research Partners
... media, youth have started to move towards a more discrete medium. Find out why and what can mobile brands do about discrete networks. Despite heavy usage of social media, young people still prefer offline interactions. ...  |  more...
$920.00
mobileYouth Report 2012: Mobile Applications
1/1/2012 | published by: Youth Research Partners
... mobile brands in the future will be to help youth discover the apps they need. Read the report to find out the secret behind most successful mobile applications - it has nothing to do with ...  |  more...
$920.00
mobileYouth Report 2012: Customer Experience
1/1/2012 | published by: Youth Research Partners
... process where brands partner with young people to effectively integrate Marketing, Innovation & Customer Service. Read the report to get an understanding of how mobile and non-mobile brands around the world have achieved this integration.  |  more...
$920.00
The mobileYouth Report 2012
1/1/2012 | published by: Youth Research Partners
... key market triggers that sell technology products and how to partner with youth in the marketing of these products. The report is written by leading market authors Graham Brown and Freddie Benjamin and supported by ...  |  more...
$5,520.00
mobileYouth Report 2012: Influence
1/1/2012 | published by: Youth Research Partners
... of their peers. The report reveals who Fans are and how they affect your brand. Read the report to find out how brands can tap into Fan communities and co-create Shared Experiences with their Fans.  |  more...
$920.00
Mobile Youth Report
9/1/2010 | published by: Youth Research Partners
... been the leader in identifying the mobile trends that you need to know. Covering 65 markets worldwide, this report gives extensive insight into emerging markets and developing mobile, media and marketing trends. Please Note: This ...  |  more...
$4,950.00
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