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Youth Research Partners

Youth Research Partners is not your average agency. We’re not academics, professors, doctors of sociology, techies or mobile marketing gurus. We’re simply passionate about youth culture and marketing. That’s why we’ve been in the game since 2001. Youth Research Partners is a distributed partnership of likeminds covering 5 continents – specialists passionate about youth marketing and insights. The partnership is managed by a dedicated team of directors.

We’re agents of change; love building bridges between companies and youth culture. But we’re not a “youth agency” coming to tell you how all your marketing is junk and so “middle-aged”.

We aren’t “trends consultants” who’ll roll into the meeting on a scooter.

We’re focused on the bottom line. You’re more likely to see us wearing suits than carrot jeans and a baseball cap. You’ll want to work with us not because we try to look like youth but because we’re trying to understand your business challenges. And, we may even tell you what you don’t want to hear.

List of reports from Youth Research Partners

Teens And The Rise Of Instagram 1/31/2013 \| published by: Youth Research Partners This briefing covers three main points: 1. Teens: the loud minority 2. Instagram offers blank canvas for teen social behaviors 3. Instagram offers the discretion once afforded by Facebook \| read more...	$249.00
Youth And Retail For Mobile Brands 1/31/2013 \| published by: Youth Research Partners ... through ad campaigns target at them but using collaborative tools where they help young people tell their story instead of the brand story. This briefing answers the following questions relevant to working with youth: 1. ... \| read more...	$249.00
Youth And Mobile Co-creation 1/30/2013 \| published by: Youth Research Partners ... through ad campaigns target at them but using collaborative tools where they help young people tell their story instead of the brand story. This briefing answers the following questions relevant to working with youth: 1. ... \| read more...	$249.00
Youth And Mobile Shopping 1/29/2013 \| published by: Youth Research Partners ... key questions: 1.How can retailers and mobile providers make mobile shopping appeal to youth? 2.What exactly do youth want from the social aspect of mobile apps? 3.How and why do youth engage in mobile shopping/purchase? \| read more...	$249.00
Youth And Mobile Operators 1/29/2013 \| published by: Youth Research Partners ... their loyalty. We also cover new revenue opportunities for operators in the youth market and latest youth trends in mobile messaging, gaming, shopping, social media & video chat most relevant to mobile operators. This briefing ... \| read more...	$249.00
Youth And Prepaid Market 1/29/2013 \| published by: Youth Research Partners ... handset costs were subsidized. But there is more to prepaid that attracts the attention of young customers and will continue to do so in the future. This briefing explores the following key questions relevant to ... \| read more...	$249.00
Win Hearts & Minds Of Customers 1/28/2013 \| published by: Youth Research Partners ... we have found is that winning the hearts and minds of customers has less to do with product features and more to do with emotional appeal of the brand. Clever advertising stunts like Samsung’s attack ... \| read more...	$249.00
Youth And Handset Pricing 1/28/2013 \| published by: Youth Research Partners ... models help the brand win the youth market? What do youth look for when they make a handset purchase decision? How can brands retain their young customers when their contract expires or when they plan ... \| read more...	$249.00
Teens And Mobile Handsets 1/28/2013 \| published by: Youth Research Partners ... Is brand even important to teenagers? Teen smartphone usage is not only different from adult usage but the role of teen girls is key in driving the overall teen market growth. This briefing answers the ... \| read more...	$249.00
Beating Samsung And Apple 1/28/2013 \| published by: Youth Research Partners ... Huawei to grab a slice of the market as well. But the big question for all brands remains the same: How do you beat Apple and Samsung? This briefing explores the following key questions relevant ... \| read more...	$249.00
Youth, Mvnos And Moble Sub-brands 1/28/2013 \| published by: Youth Research Partners ... for the youth market? To answer that we need to explore what do young people want from mobile operators. This briefing answers the following key questions on youth focused MVNOs and sub-brands: 1.Do cheap tariffs, ... \| read more...	$249.00
Women And Mobile Handsets 1/28/2013 \| published by: Youth Research Partners ... mobile brand reaches out to young women, their actions are restricted to a pink product launch, failing to effectively connect with young women in the long term. This briefing answers the following questions relevant to ... \| read more...	$249.00
Ethnic Youth And Mobile Handsets 1/28/2013 \| published by: Youth Research Partners ... smartphone features like video calling, mobile shopping and mobile payments. Mobile brands need to pay attention to this key youth demographic who are rapidly adopting new technology and shaping the future of mobile behavior. This ... \| read more...	$249.00
Youth And Handset Brands 1/28/2013 \| published by: Youth Research Partners ... a hope that their young customers will stick with them in adulthood. Other brands take an indirect approach and establish themselves as aspiration brands for young consumers. What is the correct approach to win the ... \| read more...	$249.00
How Can Samsung Beat Apple? 1/28/2013 \| published by: Youth Research Partners ... inside courtrooms, the long term future of both brands will depend on how young customers using their products view the rivalry in their minds. This briefing answers the following key questions on how Samsung can ... \| read more...	$249.00
Youth And Peer-to-peer Customer Service 1/25/2013 \| published by: Youth Research Partners ... answers the following key questions on peer-to-peer customer service: 1.What is peer-to-peer customer service? 2.What is the role of youth in peer-to-peer customer service? 3.How can peer-to-peer customer service reduce costs and boost loyalty for ... \| read more...	$249.00
Youth And Mobile Brand Fans 1/23/2013 \| published by: Youth Research Partners ... business, debunk some of the myths on Fans prevalent in the industry and finally identify your Fans by age and gender groups. The briefing answers 5 key questions on Fans of a brand. 1.What is ... \| read more...	$295.00
Youth And Mobile Music 2/11/2013 \| published by: Youth Research Partners ... richer, more interactive music experience. What is the revenue opportunity for mobile operators from music and how do they successfully build a music offering for their young customers? This briefing explores the following key questions ... \| read more...	$249.00
Youth Acquisition By Word Of Mouth 1/21/2013 \| published by: Youth Research Partners ... and distribution. Youth today listen to their friends and are influence by word of mouth. How can mobile operators leverage word of mouth to drive new customer acquisition? This briefing answers the following three questions ... \| read more...	$249.00
Youth And Mobile Payments 1/21/2013 \| published by: Youth Research Partners ... the brand than the technology. How can the advanced markets of US, UK and Western Europe catch up to emerging markets like Kenya in mass adoption of mobile payment services? This briefing answers the following ... \| read more...	$249.00
Youth And Mobile Social Media 1/18/2013 \| published by: Youth Research Partners ... Twitter followers. So what do mobile brands do now with all the people on their Facebook pages and Twitter accounts? What are the best practices for mobile brands to engage youth on social media. This ... \| read more...	$249.00
Youth And Mobile Messaging 1/17/2013 \| published by: Youth Research Partners ... by youth mobile owners. Mobile operators, handset brands and messenger app developers need to understand the key categories of youth communication behavior if they want to emerge as a leader in the overcrowded messenger app ... \| read more...	$249.00
Youth And Mobile Video 1/16/2013 \| published by: Youth Research Partners ... It is vital more than ever now for mobile operators and app developers to understand how youth are using mobile video, what apps they prefer and the effect on voice revenues. This briefing answers the ... \| read more...	$249.00
The 15 Brands That Will Define Mobile In 2013 1/14/2013 \| published by: Youth Research Partners ... app developers? Which non-mobile brands are innovating to transform the mobile industry? The mobileYouth research team highlights the top 15 brands that lead the way in defining the mobile industry. This briefing is a collection ... \| read more...	$495.00
The mobileYouth Economy 1/14/2013 \| published by: Youth Research Partners ... The mobileYouth Economy report gives you a better understanding of how the global mobile youth market is changing, new revenue opportunities for mobile brands and the role of youth in the future of mobile. Format \| read more...	$495.00

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