Transforming Anywhere
Yankee Group
January 1, 2009 16 Pages - SKU: YANL2155946
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| Anywhere will transform consumers’ lives, offering unprecedented levels of interaction between individuals and within communities. However for Anywhere to be fully realized, network builders must master new service innovation models and pursue alternative monetization strategies.
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- I. Introduction
- II. Understanding Consumer Motivation
- III. A Vision of Anywhere
- Consumer Experiences Will Be Transformed
- Relationships Between Anywhere Network Builders and End Users Will Change
- The Industry Landscape Will Restructure
- IV. Fragmented Experiences Today
- Anywhere Is a Series of Islands
- Consumers Have Built Their Own Bridges
- V. Anywhere Building Blocks
- Ubiquity Is the Cornerstone of Anywhere
- Anywhere Demands Immediacy
- Anywhere Experiences Are Personal
- Anywhere Leverages Context
- Communities Underpin Great Anywhere Experiences
- VI. Network Builders Can Make It Happen
- Remove Major Barriers to Anywhere
- Master a New Innovation Model
- Embrace New Business Models
- VII. Conclusions
- VIII. Further Reading
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