Smartphones Need to Address the Business App GapYankee GroupNovember 1, 2011 8 Pages - SKU: YANL6660345 |
| As more employees purchase smartphones for work purposes, they are also downloading an increasing number of business-oriented apps from consumer app stores. Carriers, device makers and app stores must begin considering the enterprise implications of their go-to-market strategies to capitalize on this positive association between device and productivity. |
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