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Smartphones Need to Address the Business App Gap

8 Pages Yankee Group November 01, 2011 SKU: YANL6660345

As more employees purchase smartphones for work purposes, they are also downloading an increasing number of business-oriented apps from consumer app stores. Carriers, device makers and app stores must begin considering the enterprise implications of their go-to-market strategies to capitalize on this positive association between device and productivity.

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Smartphones Need to Address the Business App Gap

Yankee Group
November 01, 2011

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