The Many Roads to Anywhere: A Global Field GuideYankee GroupFebruary 1, 2009 15 Pages - SKU: YANL2156533 |
| Countries covered: Global From childhood, we are trained to think in straight lines. How do you get from A to C? Why, via B of course. But is this the right way to project—and prescribe—how a country and its inhabitants may harness communications technologies? Fluid market conditions require new methods to view progress. Many analytical approaches are now irrelevant because they can’t or won’t include new business models and behaviors. Worse, using assessments based on achieving outdated developmental milestones can harm. These approaches may overlook positive potential—a tragedy when they’re used to decide whether or not to invest in a particular economy. |
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