After a period of expansion into new geographies and onto new platforms, European broadcasters are in for
a day of reckoning now that it’s time to renew their programming libraries.
I. The Magic Triangle
II. Methodology
III. Strategic Drivers and Responses
Where Is the Audience and What Are They Watching?
Flattening Ad Revenue for Television
Geographic Expansion Is a Double-Edged Sword
New Platforms, New Challenges
The Day of Reckoning: The Bill for Programming Is Due
Divesting Assets to Generate Quick Cash Flow
Regulators: Where Do They Stand? What Must They Do?