Prepaid-to-Postpaid Migration Gathers MomentumYankee GroupSeptember 1, 2011 6 Pages - SKU: YANL6576257 |
| Countries covered: United Kingdom U.K. mobile customers are migrating from prepaid to postpaid services in record numbers, driven primarily by high levels of smartphone adoption and mobile network operators’ (MNOs’) pricing tactics. To avoid short-term loss of market share and ensure a healthy postpaid business in the long term, MNOs should increase postpaid choice, ramp up online customer support and partner with MVNOs for prepaid. |
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