Orchestrating the Competitive Dynamics in the Cloud

The growing availability of emerging technologies and associated business models has changed the ways corporate businesses interact with new technologies and services. From deploying virtualization technologies,implementing Web 2.0, to exploring open standards solutions for service scalability and flexibility, enterprises are exposed to a new breed of service providers for service innovation and agility. These providers include both traditional IT providers that are transforming their business model to capture new growth opportunities and emerging providers such as Amazon and Salesforce.com that are seeking to make the leap with faith.

Despite their variation in business philosophy, these providers have one thing in common: They are set to mobilize and capitalize on the network—which they refer to as the cloud—by rolling out a number of cloud-based services to address the five business imperatives discussed in the Report.

They include:

• Capacity management is more challenging than ever.
• Corporate business strive to exhibit green initiatives.
• Distributed enterprises drive collaborative culture.
• Line-of-business executives take control of IT environments.
• Speed to market is on the top priority of business agenda