Note to Chicken Little: Digital Sky Is Not Falling

Yankee Group
August 28, 2008
3 Pages - SKU: YANL2122180
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Media companies should avoid a knee-jerk response to declining linear television audiences and growing below the- line advertising budgets. Things aren’t as bad as they appear, and Yankee Group recommends a cautious approach to a situation that would otherwise encourage precipitous behavior.


 

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