Municipal Broadband Can’t Succeed If It Ignores the Power of Branding

Yankee Group
May 1, 2009
4 Pages - SKU: YANL2270832
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Municipal broadband projects succeed when they address the issue of trust in the brand(s) providing services to the end consumers and when they integrate the broadband infrastructure in the municipal development to attract businesses and bring their citizens to the digital world.


 

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