Latin American Operators Must Offer Sub-$100 Smartphones

Yankee Group
July 1, 2011
11 Pages - SKU: YANL6479897
License type:
Countries covered: South America

Sub-U.S.$100 smartphones are coming to the region, but through non-operator channels, making them unlikely to be sold with data plans. As Android becomes an important brand in its own right, operators must introduce inexpensive smartphones into their own channels to control the sales process and increase data plan subscriptions.


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