This Holiday Season, Mobile Tops the List
Yankee Group
November 1, 2011 SKU: YANL6683174
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| Amid economic hardship and declining consumer confidence, the 2011 gift-giving season seems to be shaping up well for makers of tablets, e-readers, laptops and mobile phones. Those planning to purchase devices are giving mobility top priority on their holiday shopping lists and moving HDTVs and video game consoles, 2010's hottest devices, to the back of the pack. The aftermath of a mobility-centric holiday season will be a renewed hunger for content in consumers.
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- Economic Uncertainty Still Threatens Consumers’ Holiday Spending
- Methodology
- Laptops and Tablets Rank High on
- Gift-Givers’ Shopping Lists
- What Do These Top Devices Have
- in Common? They’re All Mobile, Expensive and Shiny
- Increased Ownership of Mobile
- Devices Spurs Renewed Hunger
- for Content
- Conclusions and Recommendations
- Further Reading
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