Q&A from "The High-Water Mark for Interactive Cable"Webinar
Yankee Group
May 23, 2008 4 Pages - SKU: YANL2210596
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| Despite continual marketplace developments, numerous questions exist about the interplay between interactive
advertising and interactive television—namely that it’s difficult to have interactive television without substantial
incremental revenue increases from new digital advertising approaches.
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Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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