Harnessing the Mobile Internet
Yankee Group
September 1, 2009 98 Pages - SKU: YANL2442507
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We are now in the early phase of a mobile Internet tsunami, the impact of which may change our lives even more than the Internet itself did a decade ago. Businesses will need to fundamentally rethink how they can take advantage of this major shift in communications and technology to make them more profitable and competitive. Harnessing the Mobile Internet is an executive guide for all the stakeholders in this new world of mobile communications.
Yankee Group has estimated that the global consumer mobile Internet services market has an untapped potential of $55 billion. The size of the market today and forecasts for how it will grow, have been constrained by a myriad of obstacles that litter the path to ubiquitous connectivity. These include regulatory factors, network capacity and performance limitations, restrictive usage tariffs, expensive devices, a lack of open development platforms, and several other challenges. The question is what would happen if these and other barriers are overcome?
Harnessing the Mobile Internet explains who the players are, how the mobile Internet ecosystem is evolving, and how market trends are breaking down these barriers to enable future revenues to far exceed even today’s forecasts.
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- Who should read this book, and why?
- List of Exhibits
- Introduction: The Evolution of the Mobile Internet
- Web 2.0 and 3.0
- The Emergence of a Usable Mobile Internet
- Summary
- Chapter 1: The Components of the Mobile Internet
- Spectrum
- Networks
- Let the 4G Wars Begin: Comparing the Mobile Broadband Strategies
- of AT&T, Verizon, Sprint and Telstra
- IP Networks and Service Delivery Platforms
- Semiconductors
- Devices and Platforms
- Parallel Worlds: Small Screen or Dongle?
- Applications and Personalization
- Chapter 2: The Mobile Internet Ecosystem
- Why has the Mobile Internet Ecosystem taken so long to emerge?
- The Open Mobile Web
- The Equipment Chain
- The Content and Services Chain
- The Software Development Ecosystem
- Chapter 3: Mobile Internet Business Models
- The Equipment Chain
- The Mobile Internet Revenue Chain
- Apple’s Impact on the Mobile Internet
- The New Role of the Mobile Operator
- 3 and the Mobile Internet
- New Services
- Advertising
- Personalization drives Profit
- Who will Control the Mobile Internet?
- Chapter 4: The Mobile Internet Five Years On
- What’s Going Away?
- The Way Forward
- Conclusion: Risks, Obstacles and Open Issues
- Appendix
- About Yankee Group
- Mobile Internet Research and Market Forecasts
- Glossary
- Devices
- Mobile Internet: General
- Operator/Service Provider Terminology
- Software Technologies
- Wireless Associations
- Wireless Networks
- About the Author
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