The Future of Messaging:Open, Social and Free

Yankee Group
October 1, 2011
7 Pages - SKU: YANL6654835
License type:
The race to succeed in mobile messaging is really picking up pace. The list of competitors includes Facebook, Google, Twitter, Microsoft/Skype, Apple, Samsung, RIM and the mobile operator community. The long-term winners will be companies that deliver mobile messaging services that are open (supporting multiple device/OS platforms), social (integrating seamlessly with today's dominant online communities) and free of charge to the end-user.