How European MNOs Can Survive in Mobile Apps


December 1, 2010
11 Pages - SKU: YANL6049424
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The winners in the mobile app storefront market have been decided: Apple and Google used vertical integration of the OS with the handset and subsidized business models to win market leadership. Mobile network operators (MNOs) must now set realistic business objectives for their own storefront operations and focus on securing a role in billing and access to customer data.



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