Using End-User Insight to Buck the CRM Failure RateYankee GroupMay 1, 2008 14 Pages - SKU: YANL2207938 |
| Considering 82% of CRM user respondents still can’t get salespeople to understand the value and use the application, it is absolutely critical to improve its overall usability. Organizations must ensure that users want to use the application through the combination of simplicity, process management and value creation. |
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