Employee Smartphone Purchases Will Transform IT’s Mobile OS PreferencesYankee GroupSeptember 1, 2011 5 Pages - SKU: YANL6590810 |
| Consumerization has accelerated the proliferation of smartphones within the business world, but IT still wields power over what devices ultimately will be supported. However, Yankee Group survey data clearly reveals that employees’ smartphone choices are significantly influencing IT’s preference for mobile OS platforms over the next two years. Platforms and device manufacturers need to focus on the individual end-user as the key driver of enterprise decision-making. |
