A Customer-Focused Service Assurance Strategy Is the Need of the Hour

Yankee Group
May 1, 2009
4 Pages - SKU: YANL2275090
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To catalyze service adoption and increase customer loyalty, CSPs need to evolve from an operational service management strategy to a more customer-focused service management model. This is the only way that carriers can differentiate themselves from competition and reduce customer churn.


 

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