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Corporations Just Don’t Understand:Why Some Products Fail While Social Networks Thrive for Teens

Yankee Group
August 1, 2007
12 Pages - SKU: YANL2443861

Abstract Table of Contents Search inside this report Related Reports

Teens are spending time using web applications such as IM as well as participating in social networks, but these interests do not inherently make them leading device consumers—even for connected devices.

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