2009 Advertising Forecast Update: Less TV, More Internet

2009 Advertising Forecast Update: Less TV, More Internet


April 1, 2010
8 Pages - SKU: YANL2642225
License type:
Online Download      US $1,495.00
Global Site License      US $3,695.00
Countries covered: United States

In June 2009, we forecast that TV advertising was going to drop 4 percent from 2008. We were wrong. The U.S. ad market declined 12 percent in 2009, and consumers actually reduced the amount of time they spent with all media by two hours. With TV experiencing the most decline, advertisers and operators need to emphasize their online and mobile strategies.



More Internet Usage reports by Yankee Group

Connecting to Anywhere Women by Yankee Group
As digital media evolves and consumers grow past the early adopter stages, key gender differences emerge among Anywhere Consumers. Content is still king, but connectedness ...
Can Anyone Stop Google on the Mobile Web? by Yankee Group
According to the Yankee Group Anywhere Consumer: 2008 U.S. Web/Data Survey, 46 percent of consumers using the mobile Web already turn to Google for search. ...
See all reports like this >>

More United States Internet Usage reports

Activities of Kids and Teens - US - November 2013 by Mintel International Group Ltd.
Activities of Kids and Teens - US - November 2013 “Compared to previous generations, kids and teens increasingly live a sedentary lifestyle. These digital ...
Millennials Leisure Trends - US - February 2013 by Mintel International Group Ltd.
“Compared with older generations, more Millennials want to spend leisure time connected to the internet, and can as such be dubbed the ‘online ...
Family Entertainment - US - January 2013 by Mintel International Group Ltd.
“While spending recreational time with family is important to parents, the cost of entertainment activities continues to be a concern. Marketers have incentive to consider ...
Marketing to Millennials - US - August 2012 by Mintel International Group Ltd.
Millennials are taking increasingly prominent roles as consumers and in the workforce, and in so doing have captured the attention of retailers, employers and government ...
See all reports like this >>

More United States reports

The 2013-2018 Outlook for Collagen and (hyaluronic Acid) HA-Based Biomaterials in the United States by Icon Group International, Inc.
The 2013-2018 Outlook for Collagen and (hyaluronic Acid) HA-Based Biomaterials in the United StatesThis econometric study covers the latent demand outlook for collagen and (hyaluronic ...
The 2013-2018 Outlook for Relish in the United States by Icon Group International, Inc.
This econometric study covers the latent demand outlook for relish across the states and cities of the United States. Latent demand (in millions of U.S. ...
The 2013-2018 Outlook for Indian Breads in the United States by Icon Group International, Inc.
This econometric study covers the latent demand outlook for Indian breads across the states and cities of the United States. Latent demand (in millions of ...
D&B Country RiskLine Report: The United States of America by Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
See all reports like this >>

 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!