2009 Advertising Forecast Update: Less TV, More Internet

Yankee Group
April 1, 2010
8 Pages - SKU: YANL2642225
Countries covered: United States

In June 2009, we forecast that TV advertising was going to drop 4 percent from 2008. We were wrong. The U.S. ad market declined 12 percent in 2009, and consumers actually reduced the amount of time they spent with all media by two hours. With TV experiencing the most decline, advertisers and operators need to emphasize their online and mobile strategies.



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