2009 Advertising Forecast: Getting the Consumer’s Attention


June 1, 2009
12 Pages - SKU: YANL2389442
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With Internet and mobile media growing faster than we can consume it, the only way to capture really big audiences in the future will be to aggregate them across TV, Internet and mobile Internet screens. Yankee Group expects average ad rates will continue to move lower, and TV advertising will not to bounce back past 2008 values until 2011.



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