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Yankee Group

As the first independent technology research and consulting firm, Yankee Group is the most respected source of deep insight and counsel on the impact of global connectivity revolution on enterprises and consumers. Our expertise spans the technologies creating communications change, and the regions and industries affected by that transformation.

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List of reports from Yankee Group

Bell Gives Canada’s Pay TV Market a Shot of Adrenaline 10/1/2010 \| published by: Yankee Group ... service combined with its acquisition of CTV changes the outlook for pay TV in Canada. We now expect to see 1 million IPTV subscribers by 2014, a full two years ahead of our previous forecast. \| read more...	$995.00
Targeting the Proper Handset Buyer 10/1/2010 \| published by: Yankee Group ... favorites among young consumers, while Motorola, Nokia and Samsung phones appeal to older consumers. The implications? Carriers marketing to specific consumer segments have to match the device brand with the segment or face disappointing sales. \| read more...	$995.00
Early 4G Leaders and Followers 10/1/2010 \| published by: Yankee Group ... best thing, but operators are all over the place when it comes to 4G network implementation, services and strategy. It’s early, but here’s Yankee Group’s take on which vendors are leading and which are following. \| read more...	$1,495.00
OneAPI Pilot Shows Business Issues Still Trump Technology Hurdles in Operator-Developer Partnerships 10/1/2010 \| published by: Yankee Group ... Internet, operators and developers need each other to succeed. OneAPI’s Canadian pilot underscores that even the best laid partnerships struggle to find common ground. Operators should consider giving up some control to gain some revenue. \| read more...	$995.00
Want to Spur Revenue and Reduce Churn for Prepaid?Try Data 10/1/2010 \| published by: Yankee Group Data can help carriers reduce churn and increase revenue in prepaid, but only if it’s rolled out right. Better devices and more flexible plans are prerequisites \| read more...	$995.00
4G B/OSS: Oxymoron or Mandate? 10/1/2010 \| published by: Yankee Group ... and operational support system (B/ OSS) software must straddle multiple generations of equipment, offers and processes. Here we outline what needs to happen for B/OSS to adapt to the next era of the communications industry. \| read more...	$1,495.00
Limelight Bets Future on Value-Added Services 10/1/2010 \| published by: Yankee Group ... financial analyst event, Limelight showed off its new acquisitions and value-added services (VASs) strengths. It also positioned itself as an attractive target for acquisition. Carriers or cable companies looking for full-featured CDNs should take notice. \| read more...	$995.00
4G Spectrum Fragmentation—Killing the Golden (Roaming) Goose? 10/1/2010 \| published by: Yankee Group ... of frequencies. But the quest for bandwidth is harming prospects for 4G device economies of scale, operator competitiveness and 4G global data roaming. Operators and regulators must address spectrum harmonization, not just carve out bandwidth. \| read more...	$1,495.00
Best of the Anywhere Web 2010 10/1/2010 \| published by: Yankee Group ... than 48 different mobile sites by Yankee Group and Keynote Systems, sites built by Walmart, JetBlue, Amtrak, BART, Google and Sprint top their competitors in 2010, making them truly the best of the Anywhere Web. \| read more...	$1,495.00
US and Europe: LTE’s Tortoise and Hare? 10/1/2010 \| published by: Yankee Group ... 2012, LTE will likely take almost a decade to reach the same footprint as 3G across Europe. Challenges related to spectrum, devices, business systems and more will allow the U.S. to pull ahead by 2013. \| read more...	$1,495.00
Ethernet WAN Is Ready for the Spotlight 10/1/2010 \| published by: Yankee Group ... or MAN technology, but a raft of new standards is quickly turning Ethernet into the next hot global WAN service. Carriers and enterprises—especially SMBs—should take note of this new, cost-effective option in the WAN marketplace. \| read more...	$995.00
RIM’s PlayBook Aims to Win Over Developers, 10/1/2010 \| published by: Yankee Group ... introduction of the QNX OS to RIM’s device portfolio. QNX’s stability and architecture will provide a dynamic new platform for application developers that will leverage existing Unix-based innovation as well as the BlackBerry application catalog. \| read more...	$995.00
The Hidden Jewel of Personalized Cross-Channel Interactions 10/1/2010 \| published by: Yankee Group ... cross-channel interactions, CSPs must use a combination of the right tools that can accommodate individual behaviors and preferences, integrate interactions across multiple channels and learn from the outcomes of prior communications to achieve business results. \| read more...	$1,495.00
Operators Must Get Real About Mobile Web Strategies 10/1/2010 \| published by: Yankee Group ... be realistic about where and how they can add value. They should focus less on content aggregation and application development, and more on profitably delivering the seamless, rich connectivity underpinning all future mobile Internet experiences. \| read more...	$995.00
Latest Enterprise Mobility Survey: Sometimes Less Control Means More Productivity 9/1/2010 \| published by: Yankee Group ... they should look to balance and share responsibility for device and application usage with employees. Our survey results show such flexibility not only brings better control but can also produce a substantial uplift in productivity. \| read more...	$995.00
Still No Checkered Flag for the Connected Car 9/1/2010 \| published by: Yankee Group ... excitement over the profit potential of the connected car, consumer demand is not quite there yet. Before connected cars can get out of the gate, carriers need to mitigate the costs of recurring monthly fees. \| read more...	$1,495.00
Subscriber Age Opens a Window Onto Future Wireless Behavior 9/1/2010 \| published by: Yankee Group ... T-Mobile on average has the youngest customers, while Verizon has the oldest. That means mobile operators can use T-Mobile’s subscriber base as a leading indicator of new consumer behaviors such as cord-cutting and mobile shopping. \| read more...	$995.00
Facing the Femto Dilemma 9/1/2010 \| published by: Yankee Group ... in many cases, the value to the subscriber is less clear. Until clear subscriber benefits are identified and communicated, there are risks to the femto business model in terms of customer acceptance and carrier ROI. \| read more...	$995.00
In the Battle of Three Screens, TV Rules 9/1/2010 \| published by: Yankee Group ... often said to be a relic of the past. However, it will in fact remain the most important video screen service providers and content providers focus on as they develop three-screen strategies for online-delivered video. \| read more...	$1,495.00
Platforms: Setting the Stage for M2M Solutions 9/1/2010 \| published by: Yankee Group ... running is not an easy task. M2M solution providers that leverage platforms can address both connectivity and application development needs and significantly decrease the time to market and the ease of operation of their products. \| read more...	$995.00
Yankee Group’s 2010 Femtocell Forecast: Look for a Growth Spurt in 2012 9/1/2010 \| published by: Yankee Group ... deployments will soon join the consumer side of the market to push total femto investment to $4.5 billion by 2014. Carriers considering ramping up their deployments need to focus on customer value, security and price. \| read more...	$995.00
Europeans Get the Smartphone Habit 9/1/2010 \| published by: Yankee Group ... Penetration is rising sharply, but so too are operators’ customer acquisition and network-upgrade costs. To ensure long-term viability of smartphone-dominated strategies, operators must align growing costs with future ARPU uplift and other tangible commercial benefits. \| read more...	$995.00
Enterprises Require Clean Clouds 9/1/2010 \| published by: Yankee Group ... move to cloud computing because cloud providers offer less-than-adequate security. If providers embrace “clean clouds,” which use the cloud’s key attributes to provide far better security than what’s considered enterprise-grade today, they can spur adoption. \| read more...	$1,495.00
UK Consumers Get More For Less 9/1/2010 \| published by: Yankee Group ... range of land-line and mobile solutions, offering improved value to end-users. However, as demand continues to increase over the next five years, communications service providers (CSPs) will struggle to translate this into top-line revenue growth. \| read more...	$995.00
M-Everything: The Mobile Transaction Landscape 9/1/2010 \| published by: Yankee Group ... services or to interface with couponing, ticketing or other access systems—has been tantalizingly just out of reach. This is changing, however, and as m-transactions near reality, stakeholders need to work together to ensure wide-scale adoption. \| read more...	$1,495.00

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