Yankee Group

As the first independent technology research and consulting firm, Yankee Group is the most respected source of deep insight and counsel on the impact of global connectivity revolution on enterprises and consumers. Our expertise spans the technologies creating communications change, and the regions and industries affected by that transformation.
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List of reports from Yankee Group

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Global Adoption of Tiered Data Highlights Pros and Cons
12/10/2010 | published by: Yankee Group
... embracing tiered pricing plans for data device and smartphone users. The plans show a wide range of price points and market strategies, but are not without pitfalls. Poorly constructed plans can easily cost operators revenue.  |  read more...
$1,495.00
A Closer Look at M2M Carrier Strategy
12/1/2010 | published by: Yankee Group
... is too early to declare a winner, the recent addition of solution development centers and value-added services signifies a commitment from carriers to play a more active role throughout the life cycle of M2M deployments.  |  read more...
$1,495.00
The Mobile Security Imperative
12/1/2010 | published by: Yankee Group
... say they expect the mobile threat level to be high in two years. To minimize data theft and fraud, as well as costly incident response, enterprises and operators must build their mobile security strategy now.  |  read more...
$1,495.00
How European MNOs Can Survive in Mobile Apps
12/1/2010 | published by: Yankee Group
... subsidized business models to win market leadership. Mobile network operators (MNOs) must now set realistic business objectives for their own storefront operations and focus on securing a role in billing and access to customer data.  |  read more...
$1,495.00
CSPs Need Proactive Subscriber Intelligence to Improve the Customer Experience
12/1/2010 | published by: Yankee Group
... to reduce churn, increase revenue opportunities and drive improved customer experience and loyalty. While there is no one-size-fits-all approach, we provide an overview of new strategies and technologies designed to help CSPs meet the challenge.  |  read more...
$1,495.00
OTT, Multi-Screen Come into Focus at TelcoTV 2010
12/1/2010 | published by: Yankee Group
... to the TV without being squeezed out of the picture. Business models on display at the TelcoTV 2010 show indicate some operators want to go all in, while others will opt to play it safe.  |  read more...
$995.00
Why Are Latin American Operators Loading the OTT Gun (or Are They)?
12/1/2010 | published by: Yankee Group
The over-the-top threat is real but not immediate. Latin American operators must prepare for the day when the majority of their revenue is only “access,” i.e., browsing revenue.  |  read more...
$995.00
The Cloud Just May Be the Answer to Greater Enterprise UC Adoption
12/1/2010 | published by: Yankee Group
... level of broad adoption the industry has long been expecting, but with the ever-increasing popularity and anticipated demand for cloud-based solutions, the time may finally have come for the growth of hosted and cloud-based UC.  |  read more...
$995.00
Mobile Broadband Pricing Shifts Gears
12/1/2010 | published by: Yankee Group
... their offers and manage the inexorable rise in demand, mobile network operators should introduce more innovative tiered services. During 2011, the basis for price competition will be network speed, price certainty and quality of experience.  |  read more...
$995.00
Does Flo TV’s Demise Spell the End for Subscription Services?
12/1/2010 | published by: Yankee Group
... service failed for a variety of reasons. While some subscription services have been able to avoid making similar mistakes, mobile video consumers’ interests and habits suggest the market for subscription services will continue to decline.  |  read more...
$995.00
US Public Safety LTE Networks: The Opex Factor
12/1/2010 | published by: Yankee Group
... network is gaining momentum. While emphasis has been on capex funding, government agencies need to consider the long-term opex impact. Addressing this impact, however, can bring opportunities for equipment suppliers and public mobile network operators.  |  read more...
$995.00
WikiLeaks Effect Creates New Security Winners, Losers
12/1/2010 | published by: Yankee Group
... demands a response from security pros and the security industry. Organizations, particularly in the government and financial services sectors, must update their defenses accordingly. Security vendors and service providers should position themselves for the windfall.  |  read more...
$995.00
2010 Global Mobile App Forecast: Uncovering the Hottest Markets
12/1/2010 | published by: Yankee Group
... of over 45 percent. While every region of the globe will reap some of those gains, those areas with the strongest handsets, app stores and payment models will garner the lion’s share of the proceeds.  |  read more...
$995.00
Yankee Group’s 2011 Predictions:4G Fuels the Decade of Disruption
12/1/2010 | published by: Yankee Group
... year for 4G, as many operators around the world are set to roll out major LTE, HSPA+ and WiMAX implementations. Here’s where Yankee Group sees 4G headed in terms of deployments, adoption and overall impact.  |  read more...
$995.00
Frame Relay and ATM: Slip, Sliding Away
11/1/2010 | published by: Yankee Group
... to be around past 2015 in significant amounts while the providers’ strategic customers are transitioned in an orderly fashion. Finding the best-fit migration strategy for your specific client base will be critical to preserving it.  |  read more...
$995.00
2010 Smart Wholesale Survey: Renaissance Dawns
11/1/2010 | published by: Yankee Group
... 2010 Smart Wholesale survey of wholesale decision-makers, 80 percent expect to grow revenue in the next two years as mobility, cloud and content services drive bullish expectations for wholesale in both emerging and mature economies.  |  read more...
$1,495.00
From Killer App to Killer Enabler: Making Mobile Video Services Pay
11/1/2010 | published by: Yankee Group
... to monetize video traffic on their networks will require a new approach that includes establishing a video enablement layer—the killer environment for building video applications in a world where there are no more killer apps.  |  read more...
$1,495.00
Mobile Security Heats Up
11/1/2010 | published by: Yankee Group
... Juniper and Symantec, shrewdly targeted at enabling operators with the security capabilities consumers and enterprises need, provide some of the necessary components. Operators must construct their security capabilities now to minimize disruption and maximize revenue.  |  read more...
$995.00
AT&T Sends a Shot Across Akamai’s Bow
11/1/2010 | published by: Yankee Group
While AT&T’s partnership with Cotendo is a smart decision that will earn it new business, it’s premature to believe AT&T will be posing a real threat to Akamai in the value-added services game.  |  read more...
$995.00
Pragmatism Trumps Hype at Cloud Expo
11/1/2010 | published by: Yankee Group
... focusing on management and control tools, signaling that cloud computing is beginning to go mainstream. Fortunately, vendors—established veterans like CA and startups Abiquo, AppZero, Morphlabs, ScaleUp, Stoneware and Racemi—are stepping up to address their needs.  |  read more...
$995.00
NFC: Not (Only) for Cards
11/1/2010 | published by: Yankee Group
... to supplement one’s wallet with a card replacement capability, but the technology is so much more. NFC can enable an entirely new mobile interaction paradigm, providing a rich layer of interactivity in the physical world.  |  read more...
$1,495.00
Integrators Must Avoid Being Hidden in the Clouds
11/1/2010 | published by: Yankee Group
... opportunity to finally have the credibility and business model to compete for enterprise IT dollars. Technology integrators will need to remind their enterprise clients why they are the trusted partner for IT and cloud services.  |  read more...
$995.00
Survey: Enterprise IT No Longer Abdicating Responsibility for Mobility
11/1/2010 | published by: Yankee Group
... they plan to increase spending on mobile devices and applications in 2011. As consumerization proliferates, business and IT leaders need to take an active role in creating a strategic approach to managing tomorrow’s mobile enterprise.  |  read more...
$1,495.00
Enterprise Mobility Survey: Enterprises Seek Comprehensive Yet Simple M2M Solutions
10/1/2010 | published by: Yankee Group
Yankee Group survey results show suppliers with simple, comprehensive solutions and established expertise in M2M verticals are perceived as the industry leaders. These leaders are well-positioned for growth in the Anywhere world.  |  read more...
$995.00
Want to Spur Revenue and Reduce Churn for Prepaid?Try Data
10/1/2010 | published by: Yankee Group
Data can help carriers reduce churn and increase revenue in prepaid, but only if it’s rolled out right. Better devices and more flexible plans are prerequisites  |  read more...
$995.00
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