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Yankee Group

As the first independent technology research and consulting firm, Yankee Group is the most respected source of deep insight and counsel on the impact of global connectivity revolution on enterprises and consumers. Our expertise spans the technologies creating communications change, and the regions and industries affected by that transformation.

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List of reports from Yankee Group

RAN Vendors Take the Humble Base Station to New Levels 2/1/2011 \| published by: Yankee Group ... further squeeze efficiencies from HSPA+ and LTE build-outs through deployment of integrated antennas and expanded use of small cells. While these are early days, operators must start factoring these options into future network build-out plans. \| read more...	$995.00
Enterprise Acceptance of Consumerization Opens the Floodgates to Mass Adoption 2/1/2011 \| published by: Yankee Group ... technologies are and are not permitted in the workplace. Failure to do so will bring the worst of all scenarios: confusion, a lack of transparency and a consequent loss of control of the technology environment. \| read more...	$995.00
A View from the Trenches: What Consumers Think of Mobile Transactions 2/1/2011 \| published by: Yankee Group ... actually using more mobile payment, mobile commerce, mobile banking and mobile couponing services today than in the past. However, when consumers are asked to pay for such services, the answer is still a resounding no. \| read more...	$1,495.00
DNS: Risk, Reward and Managed Services 2/1/2011 \| published by: Yankee Group ... complexities inherent in recent industry trends, most notably the transition to cloud computing and the adoption of IPv6. Here we outline the pros and cons of in-house, ISP and managed service provider DNS management options. \| read more...	$1,495.00
What’s Hot at Mobile World Congress 2011 2/1/2011 \| published by: Yankee Group ... But MWC will also foster critical innovation in enterprise mobility, NFC and IMS, to name just a few. Meanwhile, the cold war between mobile network operators and over-the-top players will show no signs of thawing. \| read more...	$995.00
Finding Loyalty’s Sweet Spot 2/1/2011 \| published by: Yankee Group ... to existing customers. Loyalty plans that alleviate six key customer concerns and create a true bond between the carrier and the customer are essential to reducing this high churn cost and increasing wireless data revenue. \| read more...	$1,495.00
Enterprise Tablets Need More Than Good Marketing Messaging 2/1/2011 \| published by: Yankee Group ... with open minds and wallets, and in consumers eager for delightful media experiences at home and at work. Unless they have both enterprise device merits and consumer “bling,” however, some vendors should rethink their play. \| read more...	$995.00
Alcatel-Lucent’s lightRadio Boldly Goes Where No Network Has Gone Before 2/1/2011 \| published by: Yankee Group ... dramatic departure from traditional base station form factors, Alcatel-Lucent’s lightRadio promises operators opex cost savings, easier cell siting, deployment flexibility and a future-proof foundation. But competitors pursuing comparable strategies can challenge much of its vision. \| read more...	$995.00
Telefónica Smells the Mobile Banking Coffee 2/1/2011 \| published by: Yankee Group Success with mobile banking in Latin America means partnerships with banks because they control the regulatory agenda. But it also means partnerships with industry groups that decrease the cost of customer acquisition. \| read more...	$995.00
US Is Fast Becoming a Key 4G Proving Ground 2/1/2011 \| published by: Yankee Group ... makes the U.S. the most competitive 4G market in the world. This competition will drive innovative pricing plans, content and service policies, as well as provide a testing arena for the rest of the world. \| read more...	$995.00
Driving Cost Out of Metro Femtocell Deployments: Time for a Neutral Host? 1/1/2011 \| published by: Yankee Group ... strategies promise mobile network operators (MNOs) solutions for tough coverage and capacity problems. As small-cell deployments expand to include metro femtocell solutions, vendors and MNOs should leverage the benefits of a neutral metro femtocell host. \| read more...	$995.00
Sprint and Ericsson’s Network Advantage: Lessons Learned 1/1/2011 \| published by: Yankee Group ... success means focusing on open communication with managed services vendors rather than contractual minutiae. As more communications service providers consider outsourcing and managed services, they can learn from the progress Sprint and Ericsson have made. \| read more...	$995.00
Finding Big Business in Small Business:Segmentation Counts 1/1/2011 \| published by: Yankee Group ... and will cede further ground to service providers that bring integrated solutions more quickly to market. By taking a more progressive view, operators can become more embedded in SMBs’ business process improvement and mobility strategies. \| read more...	$995.00
Cost and Customers: The Two Cs of Mobile Video 1/1/2011 \| published by: Yankee Group ... and customers, who need to remain happy and satisfied. The ecosystem is still fairly young, so any player that can help with either or both of these issues will find a place in the landscape. \| read more...	$1,495.00
2010 CIO FastView Survey: CIOs Make Business the Priority 1/1/2011 \| published by: Yankee Group ... driven by business objectives. Service providers looking to win enterprise business would be wise to promote their solutions as aids to increasing employee productivity and improving customer experience, rather than just as the latest technology. \| read more...	$995.00
2011 Enterprise Cloud Services Forecast: Revolution or Evolution, Cloud Is Moving Fast 1/1/2011 \| published by: Yankee Group ... for cloud service providers. Within the time frame of this forecast, the skills, capabilities and value proposition of cloud service providers will surpass those of internal enterprise IT departments. Please Note: This product is delivered ... \| read more...	$995.00
2011 US E-Book Forecast: Get Set for the Next Best-Seller 1/1/2011 \| published by: Yankee Group ... by 2013, nearly nine times that generated in 2009. New business models and plummeting prices will help e-books reach new segments of the population, creating a potent revenue stream for device makers and operators alike. \| read more...	$1,495.00
4G: The Coming Attraction for Business 1/1/2011 \| published by: Yankee Group ... computing. 4G uses end-to-end IP and is specifically designed to handle these demands. 4G’s mobile, portable and fixed wireless “hat trick” will make it a principal broadband service for the mobilized enterprise of the future. \| read more...	$995.00
Mobile: It Does the Body Good 1/1/2011 \| published by: Yankee Group While the potential for mHealth to improve the U.S. health care system is undeniable, mobile, wireless health care must overcome several difficulties and challenges in order to achieve widespread adoption and implementation. \| read more...	$995.00
Sprint and Ericsson’s Network Advantage:Lessons Learned 1/1/2011 \| published by: Yankee Group ... success means focusing on open communication with managed services vendors rather than contractual minutiae. As more communications service providers consider outsourcing and managed services, they can learn from the progress Sprint and Ericsson have made. \| read more...	$995.00
Verizon’s New iPhone Won’t Sap AT&T 1/1/2011 \| published by: Yankee Group ... customers. We predict Verizon will add up to 16.5 million iPhones in 2011, with as many as 9 million coming from its own subscriber base, 2 million from AT&T and the rest from other carriers. \| read more...	$995.00
T-Commerce Sets Sale in 2011 1/1/2011 \| published by: Yankee Group ... commerce (t-commerce) is slowly creeping into living rooms around the world. We believe 2011 will be t-commerce’s watershed year, as both the technology and business model factors impacting the market point to a rapid deployment. \| read more...	$995.00
Mobile Data’s Watershed Year 1/1/2011 \| published by: Yankee Group ... more reliable networks, new data pricing structures, an endless stream of mobile apps and attractive new devices. Consequently, 2011 will see even more frantic jostling for market position between operators, OTT players and device/OS vendors. \| read more...	$995.00
Verizon Nabs a Valuable Chunk in the Cloud Computing Land Grab 1/1/2011 \| published by: Yankee Group ... and managed services capabilities and adds to its already solid security expertise. Other cloud computing vendors and service providers will need to re-assess their enterprise cloud computing capabilities in response to Verizon’s improved competitive position. \| read more...	$995.00
2011 US Tablet Forecast: A Rising Tide Lifts All Boats 1/1/2011 \| published by: Yankee Group ... in revenue in 2010 to over 30 million units and U.S.$7 billion in revenue by 2015. We urge service providers to start thinking now about how the device fits into their fixed and wireless offerings. \| read more...	$1,495.00

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