Yankee GroupAs the first independent technology research and consulting firm, Yankee Group is the most respected source of deep insight and counsel on the impact of global connectivity revolution on enterprises and consumers. Our expertise spans the technologies creating communications change, and the regions and industries affected by that transformation. |
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List of reports from Yankee Group
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What Customers Want: The Experience Transformation Imperative
4/1/2011 | published by: Yankee Group
... and not focus solely on individual components such as price, devices or network services. Key Takeaways Consumers rank the basics of competitive pricing (62 percent) and network service quality (53 percent) as the most important ...
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$1,495.00
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UK Mobile Has a Bright Future
4/1/2011 | published by: Yankee Group
... increases compensate for a declining voice market. If U.K. operators build on recent success in smartphones, tiered data pricing and mobile broadband, they can look forward to a steady improvement in operational and financial performance.
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$995.00
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4G Success Strategy: Match Your Smartphone Users With Your Rollout
4/1/2011 | published by: Yankee Group
... 4G services now and in the future. U.S. operators looking to make a quick return on their 4G investments would be wise to focus their initial rollouts on areas with large numbers of smartphone users.
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$995.00
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The Forgotten Smartphone Apps
4/1/2011 | published by: Yankee Group
... smartphones shows they’ve forgotten a wealth of apps they bought, downloaded and deleted. Data from Yankee Group’s Mobile Adoption Panel suggests the downloadable app market is nearly an order of magnitude larger than previously forecast.
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$995.00
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Webinar Q&A: Bringing Cloud Services to the Enterprise
4/1/2011 | published by: Yankee Group
... enterprises are becoming much more cloud savvy, they still have many questions when it comes to moving mission-critical applications to the cloud. Here we address the most common questions posed by enterprises and service providers.
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$995.00
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Dangers of Location, Location, Location
4/1/2011 | published by: Yankee Group
... not exactly a panic situation for users. But as location data increasingly becomes part of our connected experiences, all industry players need to elevate location data protection to the same level as credit card data.
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$995.00
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Access to Innovation: Juniper’s Bid for Critical Mass
4/1/2011 | published by: Yankee Group
... as a qualified success so far, but the true test will not happen until the SDK for Junos Space has at least 12 months in the field and the SDK for Junos Pulse is released.
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$1,495.00
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Verizon Makes a Big Bet on Digital Media Services Bringing All Content to All Devices
4/1/2011 | published by: Yankee Group
... accompany the segment. Although it has a strong head start, Verizon won’t be the only player for long and ultimate success will depend on the still uncertain trend of consumers cutting the pay TV cord.
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$995.00
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How Do Smartphone Owners Use Their Phones?
4/1/2011 | published by: Yankee Group
... texting and browsing the mobile Web. And while smartphone users are madly downloading mobile apps, the time they spend with them pales in comparison to time spent using functions built into the mobile OS platform.
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$995.00
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RIM Enters the Enterprise Tablet Wars: A Battle on Two Fronts
4/1/2011 | published by: Yankee Group
... the PlayBook will be relegated to niche competition. Successful corporate tablet vendors must find a way to tie the tablet into the larger solution set of other products to drive an end-to-end enterprise value proposition.
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$995.00
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WAC’s Continued Success Depends on Great User Experience and Developer Satisfaction
3/1/2011 | published by: Yankee Group
... made surprising progress in its first 12 months. In order for WAC to maintain long-term relevance, the entire WAC ecosystem must collaborate to ensure developers remain motivated and engaged, and that user experience is excellent.
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$995.00
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MWC 2011: Vendors Look to 4G for Differentiation
3/1/2011 | published by: Yankee Group
... infrastructure vendors showed they are making technology smaller, cheaper and more environmentally friendly, while also adapting to the needs of an increasingly wireless and mobile society. Together, they proved 4G offers significant opportunities for differentiation.
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$995.00
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Early 2011 Device Trends: OEMs Show Their Cards
3/1/2011 | published by: Yankee Group
In Q1 2011, mobile device manufacturers showcased dozens of software and hardware innovations. For the moment, Motorola, Samsung and HTC lead the field, while Vizio and Dell struggle to make waves.
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$995.00
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AT&T/T-Mobile to Verizon: Can You Hear ME Now?
3/1/2011 | published by: Yankee Group
... U.S.$39 billion. The move makes AT&T the largest mobile operator in the U.S, and nearly overnight, it solves AT&T’s spectrum capacity and cell siting issues in critical metro markets while expanding its overall coverage area.
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$995.00
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Internet Eyeballs Shift to Smartphones
3/1/2011 | published by: Yankee Group
... quickly becoming mainstream, and this has critical implications for most companies. Companies that profited from the PC Internet boom but do not adjust to this new Internet reality will be marginalized and eventually become irrelevant.
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$995.00
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Managed Mobility: It’s Not Just for Multinationals Anymore
3/1/2011 | published by: Yankee Group
... both segments. The current focus on managing costs and mobile devices will shift over the next few years toward mobile application provisioning and management as enterprises look to make their investments in mobility more strategic.
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$995.00
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Taking on Europe: What CDN Providers Need to Know
3/1/2011 | published by: Yankee Group
... delivery network (CDN) market presents a large opportunity for North American players as well as European telcos. Both have expertise that will help their cause, but each must learn from the other to be successful.
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$995.00
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The Future of Mobile Broadband
3/1/2011 | published by: Yankee Group
... Yankee Group underscores the importance of mobile broadband to both consumers and operators. To ensure success, mobile players must differentiate their services, foster a consistent brand, innovate on pricing and provide added value to applications.
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$2,995.00
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MWC 2011: Mobile Money Momentum
3/1/2011 | published by: Yankee Group
... at large are vastly different. Consider MWC the canary in the coal mine for what may be in store in the next couple of years. Please Note: This product is delivered as a zip file ...
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$995.00
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Delivering a World-Class Customer Experience: Transformation from the Outside In
3/1/2011 | published by: Yankee Group
... The requirement is here and the recognition of the need is emerging, but evolving to the desired state is still a puzzle. Here’s a hint: It takes more than single department, process or software application.
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$3,695.00
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2011 US Cellular M2M Forecast: M2M Is the Real Deal
3/1/2011 | published by: Yankee Group
... applications will nearly triple over the next five years, creating substantial growth opportunities in well established verticals such as fleet telematics and industrial applications, as well as emerging opportunities including digital signage and pay-as-you-drive insurance.
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$1,495.00
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The Next Tipping Point: The Connected Experience
3/1/2011 | published by: Yankee Group
... the first step in our evolution to a globally connected society. New networks, devices and cloud-sourced content are creating a Connected Experience that is changing the very nature of how we live, work and play.
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$995.00
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Survey: Support Issues Continue To Be a Drag on Customer Experience
3/1/2011 | published by: Yankee Group
... phone service, although they continue to rate their overall experience low compared with other industries. Providers need to focus more on shoring up support and branding—even more than products/services—if they want to differentiate and survive.
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$995.00
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Is Everything Everywhere Working?
3/1/2011 | published by: Yankee Group
... has been poor since its inception, EE can begin to reap the rewards of the merger during 2011. It should compete on network quality, clarify its retail strategy, and integrate its land-line and mobile services.
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$995.00
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Droid Dream Exposes Mobile App Security Anemia
3/1/2011 | published by: Yankee Group
... security paranoids aren’t delusional: Mobile app security threats are real and we aren’t protected. To avoid an incident that drives customers to the competition, industry players must work together to shore up mobile app security.
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$995.00
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