Business Traveler Hotel Search Channels and Methods in 2012: Survey Snapshot

Synopsis

• The report is based on primary survey research of more than 2,000 industry professionals who travelled at least once over a three month period. The research was conducted by WMI using its premium consumer panels.
• This report provides the reader with a definitive analysis of the outlook for the business travel sector and explores the key channels for research.

Summary

Business Traveler Hotel Search Channels and Methods in 2012: Survey Snapshot' is the result of an extensive multi-industry survey drawn from WMI's exclusive panel of global business travelers. The report benchmarks the channels of hotel selection. Survey results have been presented and analyzed based on travel frequency, age and company turnover.

Scope

The report features the opinions of hotel industry consumer respondents related to preferred channels for hotel selection.Reasons To Buy

• Identify key channels for research to allocate marketing resources for better return on investment.