Business Travel Accommodation Trends in 2012: Survey Brief

Synopsis

• The report is based on primary survey research of more than 2,000 industry professionals who travelled at least once over a three month period. The research was conducted by WMI using its premium consumer panels.
• This report provides the reader with a definitive analysis of the outlook for the business travel sector and explores how opportunities and demand are set to change in 2012.
• This report forecasts details trends in business travel.

Summary

Business Travel Accommodation Trends in 2012: Survey Brief' is the result of an extensive multi-industry survey drawn from WMI's exclusive panel of global business travelers. The report also benchmarks the types of hotels business travelers choose and identifies preferred modes of hotel selection. Survey results have been presented and analyzed based on travel frequency, age, gender and company turnover.

Scope

The report grants access to the opinions and strategies of corporate executives and employees and examines their intentions related to the popular hotel types, finest destinations and preferred modes of hotel selection.Reasons To Buy

• Identify popular hotel types, preferred modes of hotel selection for research to allocate marketing resources for better return on investment.