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The iPad: What it Means for Graphic Communication Professionals

WhatTheyThink.com
February 10, 2011
114 Pages - SKU: WTTK6382890

Abstract Table of Contents Search inside this report Related Reports

This 114-page analysis and “guided tour,” is an easy-to-read introduction to not just the Apple iPad, but to the concept of the tablet computer itself. One section titled “8 Ways that the iPad Will Affect Print” looks at how the iPad and future tablet computers have the potential to displace print and paper in a wide variety of applications.

Introduction: A History of Tablet Computing; My Pad or Yours; The Purpose of this Report; How This Report Is Organized; For More Information
1. What the iPad Is: Welcome to the iPad; A Guided Tour; Flash; Apps; Onward
2. All About Apps: The Eight Stages of App Creation; Finding Developers; Onward; Some Graphic Design Apps for the iPad
3. The Publishing Industry Meets the iPad: Book Publishers; Magazine Publishers; Newspaper Publishers; The Upshot for Publishers
4. Take Two Tablets and Call Me in the Morning: Competitors to the iPad..57: Dell; Samsung; RIM; Barnes & Noble; Toshiba; HP; Velocity Micro; JooJoo; Onward
5. 8 Ways that the iPad Will Affect Print
6. Conclusions and Recommendations: The iPad Out in the Wild; Close to Home; Suggestions for iPad Implementation; The Final Word
Appendix A: This Just In: Sales Update; New OS; Publications on the iPad; New Tablets; Tablets Out in the Wild; Just for Fun
Appendix B: Resources: Apple Sites; Magazines; Blogs; Books; General Media and Marketing Trends
Appendix C: Bad Apples: Some Futures That Weren’t: 1. Apple III (1980); 2. Lisa (1983); 3. Macintosh Portable (1989); 4. Newton (1993); 5. Macintosh TV (1993); 6. EWorld (1994); 7. Pippin (1996); 8. eMate (1997); 9. 20th Anniversary Macintosh (1997); 10. G4 Cube (2000)
About the Analyst
Table of Figures: Tablet Computing Has Been a Staple of Science-Fiction, Such As 2001: A; Space Odyssey; The iPad; The Yelp! iPhone App Is Not Optimized for the iPad, But Can Be; Enlarged; The iPad’s Home Screen; The iPad Pop-Up Keypad; The iPad, Like the iPhone, Has an “Autocorrect” Feature; Selecting, Copying, Cutting, and Pasting Are All Done Using the Fingers and Contextual Pop-Up Menus; Etch-A-Sketch carrying case for the iPad; A Very Simple Thumbnail of an “App Map”; A “Wireframe” in the Context of App Development Is a “Rough Sketch” of How Each Screen Will Generally Look; A Sample Screen Design for the Fictional PrintShopFinder iPad App; The Apple iBookstore; The iBook Library; Indexed Change in Magazine Circulation, Population Growth, and Magazine Titles, 2000-2009 (2000=100); Popular Science+ for the iPad; Gourmet Live for the iPad; The New York Times iPad App; The Wall Street Journal iPad App; The USA Today iPad App; The Dell Streak; The Samsung Galaxy Tab; The RIM BlackBerry PlayBook; The NookColor; The Toshiba Folio 100; Rumor Has It This Is the HP Slate 500; The Velocity Cruz Tablet; The Fusion Garage JooJoo; Primary Entertainment Device Among UK iPad Owners, August 2010; Preferred Delivery Method for Reading Newspapers/Magazines; Among UK iPad Owners, August 2010; Which of the Following Devices Do You Own for Your Personal or Business Use? (Multiple Responses Permitted) —All Print Providers,March 2010; We Have an iPad and are Concentrating on Developing Applications and Content for It for Customers —All Print Providers, June 2010; We Do Not Have an iPad but Are Able to Develop Content That Is; Compatible with It —All Print Providers, June 2010; We Will Add iPad Capabilities as a Strategy to Draw New Customers to Our Print Capabilities —All Print Providers, June 2010; It’s Just One of Many Content Channels That We Are Able to Develop for —All Print Providers, June 2010; If We Worked with Clients to Make Their Content iPad-Friendly,; We Would Use Freelance Resources —All Print Providers, June 2010; The iPad Is Not Applicable to Our Business as an Opportunity —All Print Providers, June 2010; We’re Focused on Print Alone as a Core Specialty Because That’s; What We Do Best —All Print Providers, June 2010; Our Customers Have No Interest in the iPad and Neither Do We —All Print Providers, June 2010; We’ve Never Heard of the iPad —All Print Providers, June 2010; iPad Apps Grouped into Folders; The scrollable app bar gives you a variety of iPad controls, including a; rotation lock (far left); Doubleclicking the Home button brings up a scrollable list of apps you can switch to/from; U.S. iPad owners’ interest in getting editions of the magazines they subscribe to for their iPad, September 2010; Features U.S. iPad owners are interested in seeing in magazine ads on their iPad, September 2010; Virgin Media’s PROJECT iPad-only magazine features some unique interactive elements—on this page, the starfield rotates as you read; PROJECT also features some unique interactive elements, such as rub-off images; Damn You, Autocorrect! compiles predictive text horror stories; The Apple III; Apple Lisa; The Macintosh Portable; The Apple Newton; Macintosh TV; Apple’s EWorld; Apple Pippin; Apple eMate; 20th Anniversary Macintosh; G4 Cube
Table of Tables: What Is Your Company’s Perception of the iPad and How It Will Affect Your; Business? —Print Providers by Size of Shop, June 2010; In Just Five Years

The iPad: What it Means for Graphic Communication Professionals

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