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Social Media for Graphic Communications

WhatTheyThink.com
February 17, 2010
63 Pages - SKU: WTTK2610743

Abstract Table of Contents Search inside this report Related Reports

A WhatTheyThink Strategy Summary Report—The Hows and Whys of Social Media. This 63-page report defines social media, the growing importance of using media channels like Twitter, LinkedIn, Facebook, and others to network and communicate with present and prospective customers, offers third-party estimates of the growth of the importance of, and spending on, social media by marketers in all industries, and offers specific advice for companies in the printing industry.

Introduction: Why Should You Care?: Jumping On; Inbound vs. Outbound Marketing; About the Present Report; For More Information
Section 1: Yelling in All Directions at Once: Social Network Advertising Spending; Social Media Usage Among Marketers; Reasons for Social Media Usage; Challenges to Social Media; Return on Investment; Print Providers and Social Media Activity; Onward
Section 2: Web Sites and E-Mail: Web Sites; E-Mail
Section 3: Blogs and Podcasts: Blog; Podcast
Section 4: Twitter and Other Microblogging Sites: Twitter; Other Microblogging Sites
Section 5: Facebook, LinkedIn, and Other Social Networking Sites: Facebook; LinkedIn
Section 6: Social Bookmarking and Folksonomy: Digg; Other Social Bookmarking Sites; Wikis
Section 7: YouTube and Other Online Video Applications: YouTube
Section 8: Conclusions and Recommendations: Six Social Media Questions; Stop the World, I Want to Get Off!; The Last Word
Appendix: Resources for Further Information: Books; Magazines and Web Sites; Interesting Web Links; About the Analyst
Table of Figures: Figure 1: Outbound Marketing; Figure 2: Inbound Marketing; Figure 3: Online Social Network Advertising Spending Worldwide, 2008-2011 ($ millions and % change); Figure 4: Reasons That U.S. Executives Use Social Media, July 2009; Figure 5: Biggest Obstacles to Making Social Networks Work; Figure 6: Professionals Worldwide Who Measure the ROI of their Social Media Programs, August 2009; Figure 7: Is Your Company Active in any Social Media? —All Print Providers, September 2009 (Multiple Responses Permitted); Figure 8: Will Your Business Be Offering Social Media Management; Capabilities as a Billable Service for Your Clients in 2010? —All Print Providers, September 2009; Figure 9: Will Your Business Be Offering Social Media Management; Capabilities as a Billable Service for Your Clients in 2010? —All Creatives,December 2009; Figure 10: Is Your Company Active in any Social Media? —“Marketing; Services Providers,” September 2009 (Multiple Responses Permitted); Figure 11: Will Your Business Be Offering Social Media Management; Capabilities as a Billable Service for Your Clients in 2010? —“Marketing Services Providers,” September 2009; Figure 12: The WhatTheyThink Web Site; Note the Keywords in the Title Bar.; Figure 13: Note That WhatTheyThink Turns Up as the Top Google Hit for; “Printing Industry News”; Figure 14: Daily E-Mail from WhatTheyThink Provides News, Information, and Commentary; Figure 15: WhatTheyThink’s PrintCEO Blog; Figure 16: Podcasts are Audio Programs that Can Be Subscribed to and Downloaded Directly to iTunes; Figure 17: Podcasts Can Also Be Streamed Directly on a Web Site; Figure 18: Two Twitter Feeds; Figure 19: The American Printer Facebook Page Provides News and Headlines; Figure 20: The Saratoga Film Forum Facebook Page Provides News and Updates on Movies Being Screened; Figure 21: One Useful Feature of LinkedIn Is the Ability to Ask and Answer; Questions of One’s Network; Figure 22: Digg is a Popular Social Bookmarking Site; Figure 23: Adding Automatic “Digg” Buttons to Content Makes It Easy for Readers to Share It; Figure 24: Social Bookmarking “Share” Buttons; Figure 25: Wikipedia Is the World’s Most Famous Wiki; Figure 26: Genesis Press Video on YouTube; Figure 27: Top Business Objectives for Social Media
Table of Tables: Table 1: Comparative Estimates: U.S.; Marketers Using Social Media, 2008 % 2009; Table 2: Top Priorities in 2010 According to Senior Marketers Worldwide; Table 3: Comparative Estimates: Leading Metric Used by Marketers to Measure Social Media Marketing Success, 2009; Table 4: Is Your Company Active in any Social Media? —By Employee Size, September 2009 (Multiple Responses Permitted); Table 5: Will Your Business Be Offering Social Media Management; Capabilities as a Billable Service for Your Clients in 2010?; —By Employee Size, September 2009

Social Media for Graphic Communications

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