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Print Is Green!

WhatTheyThink.com
May 9, 2011
86 Pages - SKU: WTTK6382893

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Countries covered: United States

This report provides an overview of the state of green printing initiatives in the U.S. commercial printing industry. The report, an update to a special primer report first published in April 2008, includes the results of a March 2011 survey of commercial printing establishments conducted by WhatTheyThink’s Economics and Research Center, descriptions of a host of green certification and other organizations, sustainability success stories from the winners of WhatTheyThink’s annual Environmental Innovation Awards, and a variety of steps—small and large—that commercial printers can take toward becoming environmentally sustainable and responsible. The report also seeks to dispel the increasingly common notion that electronic media is more environmentally friendly than print, offering a sample of third-party research that demonstrates the often dramatic environmental costs of computers, mobile devices, data centers, and the Internet in general. The report also stresses the ways in which the printing industry and the associated links in the supply chain are taking proactive steps toward environmental sustainability. The goal of the report is to offer a value proposition for sustainable printing.

Introduction: Green Background; A Basic Question; A Basic Answer?; About the Present Report; How This Report Is Organized; For More Information
1. The Green Environment: Green Initiatives; Perceptions of Green Initiatives; Certifications; Sheetfed Offset vs. Digital Printing; In Sum
2. Stories of Sustainability: PrintingForLess (www.printingforless.com); Standard Register (www.standardregister.com); Patient News Publishing (patientnews.com); EarthColor Inc. (www.earthcolor.com); Monroe Litho (www.monroelitho.com); Brown Printing (www.bpc.com); Portland Color (http://portlandcolor.com); Green Books N Binders (www.greenbooksnbinders.com); Quad/Graphics (www.qg.com); Homewood Press (www.homewoodpress.com); AllpakTrojan (www.allpaktrojan.com); Spirit Graphics & Printing Inc. (www.sgink.net); Moving Forward
3. Print vs. Pixels: Pixels are Not Pure; E-Waste; Green is Gray; A Little Humor
4. Green Organizations, Certifications, and Alphabet Soup: American Tree Farm System; CarbonFund; Chlorine-Free Products Association; Energy Star; Environmental Management System; EPA Climate Leaders Program; EPA SmartWay; Forest Stewardship Council (FSC); Greenguard; Green Seal; ISO 14001; The Natural Step; PEFC; Renewable Energy Credit (REC); Sustainable Green Printing (SGP) Partnership; ForestEthics and SFI Certification Death Match; The Bottom Line
5. Green Thoughts: Encourage the Use of Recycled Papers; Use Soy Inks; Shift to Processless Platemaking; Proof Online or Electronically; Think About What Happens After a Job Comes Off Press; Reduce Your Carbon Footprint; Buy Carbon Offsets; Look to Alternative Energy Sources; Change One’s Workplace; Investigate Industry Resources; Graph Expo; The Living Principles for Design; The Going Green Interview: Heidi Tolliver-Nigro on Green Marketing.; Moving Forward; The Final Word
Appendix: Resources: Organizations; Publications; Web Sites/Blogs
About the Analyst
Table of Figures: Does your company; March 2008, June 2009, and March 2011; Please identify any of the items below as they relate to your company’s experience with “environmentally responsible” or “sustainable printing” (multiple responses permitted) —All responses, March 2008, June 2009, and March 2011; Does your company have a certified environmentally sustainable printing initiative? —All respondents, March 2011; If your company has not specifically implemented certified environmentally sustainable processes or initiatives, do you have; plans to implement any in the next 12 months? —All respondents, March 2011; Do you consider digital printing to be more environmentally friendly than sheetfed offset printing? —All respondents, March 2011; Estimated GHG Emissions of ICT Sector, 2007 (MtCO2e); Estimated GHG Emissions of ICT Sector, 2020 (MtCO2e)
Table of Tables: Does your company; —By employee size, March 2011; Please identify any of the items below as they relate to your company’s experience with “environmentally responsible” or “sustainable printing” (multiple responses permitted) —By employee size, March 2011; Does your company have a certified environmentally sustainable printing initiative? —By employee size, March 2011; If your company has not specifically implemented certified environmentally sustainable processes or initiatives, do you have plans to implement any in the next 12 months? —By employee size, March 2011; Do you consider digital printing to be more environmentally friendly than sheetfed offset printing? —By employee size, March 2011

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