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Print & Creative 2010 Yearbook and 2011 Forecast

WhatTheyThink.com
December 16, 2010
107 Pages - SKU: WTTK6065132

Abstract Table of Contents Search inside this report Related Reports

Print & Creative 2010 Yearbook and 2011 Forecast provides a look back at the past year and gaze forward at the next year for printers, creative firms, and publishers. Print & Creative 2010 Yearbook and 2011 Forecast also provides a comprehensive, qualitative look at current media and information trends and how prevailing and emerging technologies and platforms will impact the demand for print in both the short term and the long term. Also includes a “Demographic Almanac”.

Introduction: How This Report Is Organized; For More Information
2010: That Was the Year That Was: January; February; March; April; May; June; July; August; September; October; November; December; The Year In; Commercial Printing; Graphic Design; Advertising; Publishing; Mobile Media; Social Media
2010 Print and Creative Demographic Almanac: Commercial Printers; Creatives; Publishers
The 2011 Forecast: Top Trends for 2011; WhatTheyThink’s 2011 Forecast and Recommendations by Market
About the Analyst
Table of Figures: Printers Annual Shipments, 2003-2010 (Inflation-Adjusted to 2010$); In terms of your revenues at this location, how will the final results for 2010 compare to 2009?—All print providers, December 2010; Do you expect 2011 revenues compared to 2010 to December 2010; Planned capital investments for 2010/2011 —All print providers,September 2010; Category(ies) of planned capital investments —All print providers,September 2010 (multiple responses permitted); Category(ies) of planned capital investments —Print providers by company size, September 2010 (multiple responses permitted); Level of commitment to 2010/2011 investment plans —All print providers, September 2010; AIGA Design Leaders Confidence Index (April 2005=100), 2005-2010; Interactive Advertising Quarterly Revenue Growth, 1Q01 -3Q10 ($ million); U.S. Online Ad Spending; Indexed Publishers Information Bureau Magazine Ad Pages; American Business Media Change B2B Ad Pages Compared to Prior Year; Indexed Change in Magazine Circulation, Population Growth, and Magazine Titles, 2000-2009 (2000=100); U.S. mobile ad spending, 2009-2014 ($ millions); Performance of social media tactics —June 2010; “To What Extent Are You Familiar with Geolocation Applications like Foursquare and Gowalla that You Can Access on a Mobile Phone?” (Base: U.S. Online Adults); Number of Commercial Printing Establishments (NAICS 32311), 1993-2008; Number of Commercial Printing Employees (NAICS 32311), 1993-2008; Annual Commercial Printing Payroll (NAICS 32311) ($000), 1993-2008; Commercial Printing Capital Expenditures (NAICS 32311), 2005-2008 ($000); Current-Dollar U.S. Printing and Printing Services Shipments, Month-by-Month, 2003-2010; Inflation-Adjusted U.S. Printing and Printing Services Shipments, Month-by-Month, 2003-2010; Inflation-Adjusted U.S. Printing and Printing Services Shipments, Month-by-Month, 2003-2010 (with Q4 Forecast); U.S. Printing Shipments, January to October 2006-2010; $ Billions of inflation-adjusted profits before interest & taxes, 4-qtr moving total; Number of Design Establishments (NAICS 541430), 1998-2008; Number of Design Employees (NAICS 541430), 1998-2008; Annual Design Payroll (NAICS 541430), 1998-2008; Total Design Firm Equipment Capital Expenditures (NAICS 5414), 1999-2008 ($ million); Number of Ad Agency Establishments (NAICS 5418), 1998-2008; Number of Ad Agency Employees (NAICS 5418), 1998-2008; Annual Ad Agency Payroll (NAICS 5418), 1998-2008; Total Ad Agency Revenues(NAICS 5418), Q1 2006-Q32010 ($ million); Total Ad Agency Equipment Capital Expenditures (NAICS 5418), 1999-2008 ($ million); Number of Specialized Design Services Establishments (NAICS 5414), 1998- 2008; Specialized Design Services Receipts (NAICS 5414), 1997-2008 ($000); Number of Advertising and Related Services Establishments (NAICS 5418),1998-2008; Advertising and Related Services Receipts (NAICS 5418),1997-2008 ($000); Number of Book Publishing Establishments (NAICS 511130), 1998-2008; Number of Book Publishing Employees (NAICS 511130), 1998-2008; Annual Book Publishing Payroll (NAICS 511130), 1998-2008; Total Book Publisher Revenues (NAICS 5111), Q1 2006-Q3 2010 ($ million); Number of Periodical Publishing Establishments (NAICS 511120), 1998-2008; Number of Periodical Publishing Employees (NAICS 511120), 1998-2008; Annual Periodical Publishing Payroll (NAICS 511120), 1998-2008; Total Periodical Publisher Revenues (NAICS 51112), Q1 2006-Q3 2010 ($million); Number of Newspaper Publishing Establishments (NAICS 511110), 1998-2008; Number of Newspaper Publishing Employees (NAICS 511110),1998-2008; Annual Newspaper Publishing Payroll (NAICS 511110), 1998-2008; Total Newspaper Publisher Revenues (NAICS 51111), Q1 2006-Q3 2010 ($million); Total Publisher Equipment Capital Expenditures (NAICS 5111), 1999-2008 ($million); Number of Publishing Establishments (NAICS 5411), 1998-2008; Publishing Receipts (NAICS 5411), 1998-2008 ($000)
Table of Tables: In terms of your revenues at this location, how will the final results for 2010 compare to 2009?—Print providers by size of company, December 2010; Percentage of respondents stating that business levels are 6+% compared; to prior year —Print providers by size of company, December 2010; Do you expect 2011 revenues compared to 2010 to...; —Print providers by size of company, December 2010; Planned capital investments for 2010/2011 —Print providers by company size, September 2010; Level of commitment to 2010/2011 investment plans —Print providers by company size, September 2010; What products/services have been increasing?—Print providers by company size, December 2010; What products/services have been decreasing?—Print providers by company size, December 2010; What products/services are being added in 2011?—Print providers by company size, December 2010; Compound Growth Rate for Selected Book Categories, 2002-2009; Comparative estimates: mobile ad spending, 2008-2014 ($ millions); Social Media Marketing Spending (U.S. and Non-U.S.), 2009-2011 ($billions); ERC forecast of printing industry shipments—2010-2016 ($2010)

Print & Creative 2010 Yearbook and 2011 Forecast

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