The Warrillow Self-Server Report: Internet Driving Small Business GrowthWarrillow & CoAugust 15, 2005 25 Pages - SKU: WAR1213312 |
| The Self Server is a new small business research report from Warrillow & Co. that showcases a lucrative group of small business customers known as “Self Servers”. The Self Server is the small business who chooses to have a relationship with you online instead of tying up your call center or retail store staff. Forrester and Jupiter estimate the cost of a phone call with a small business prospect is thirty-three dollars. If the same prospect chooses to visit your website, the average cost to serve them is just one dollar. In other words, Self Servers may be as much as thirty times more profitable than the traditional small business. The Opportunity Self Servers not only represent twenty five percent of the small business market, but are also growing at twice the rate of the traditional small business. New Research Now Available Warrillow’s Self Server study was conducted with 400 U.S.-based small business owners with 1-99 employees in May 2005. This study enables you to target this lucrative segment by comparing them against their traditional small business brethren along the following dimensions:
|
Related Markets
Small Business Reports
- Global E-Commerce Delivery Report 2011
- U.S. SMB Vertical Market Profile, 2009: Looking at Technology Use and Purchase Plans by Industry
- Targeting Small Businesses
- US Online Small Business Market Category Forecast, 2007 to 2012
- Philippines Small and Medium-Sized Enterprise Survey: IT Buying Behavior, 2007
